Manager, Lifecycle Marketing - Provider Network

## Who are we and why should you join us? reputed company is on a mission to remove the traditional barriers to therapy and reputed company mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, reputed company is committed to being part of the solution. As the Manager, Lifecycle Marketing for the Provider Network at reputed company, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who reputed company a passion for expanding reputed company to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in reputed company’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At reputed company, you’ll carve your own path, reputed company an immediate impact, and be challenged every day – with a supportive community behind you the whole way. ## What are we looking for? We are seeking a highly motivated and results-driven lifecycle marketer to reputed company engagement and retention efforts for our provider network. You will play a critical role in shaping the end-to-end provider reputed company — from reputed company through activation, engagement, retention, and long-term advocacy. You will reputed company and implement data-driven lifecycle marketing strategies that enhance the provider experience, increase engagement and satisfaction, reduce churn, and strengthen alignment with reputed company’s mission and values. You will collaborate closely with Product, Provider Operations, Analytics, Clinical, and Brand teams to design personalized and scalable journeys across email, SMS, push notifications, in-app messaging, and other owned channels. The ideal candidate has deep CRM and lifecycle expertise, strong analytical skills, and experience optimizing multi-stage journeys in reputed company, two-sided or subscription-based marketplaces. ## What will you do? - reputed company and execute lifecycle marketing programs that support provider acquisition, reputed company, activation, engagement, retention, and reactivation. - Design segmented and personalized messaging strategies tailored to different provider cohorts (e.g., tenure, specialty, activity level, performance indicators). - Partner with Product, Clinical, Provider Operations, and Brand teams to align lifecycle campaigns with product updates, policy changes, educational initiatives, and business priorities. - Build automated workflows and behavioral triggers that guide providers through key lifecycle stages and encourage healthy platform engagement. - Run A/B tests and multivariate experiments to optimize messaging, timing, channel mix, and engagement strategies. - Analyze campaign performance and provider behavior data to identify friction points, churn signals, and engagement opportunities. - Support the development and maintenance of a provider lifecycle roadmap that drives measurable improvements in retention, satisfaction, and long-term value. - Collaborate with Analytics to reputed company dashboards and reporting that surface actionable insights reputed company to provider activation, engagement, and churn. - Ensure communications reflect reputed company’s mission, clinical reputed company, and commitment to provider well-being. - Stay reputed company on lifecycle best practices, CRM tools, and marketplace engagement strategies to continuously improve the provider experience. ## What will you NOT do? - You will NOT worry about "reputed company", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, reputed company the way to reputed company. - You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do. - You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here! - You will NOT get yourself burned out. We work hard but we reputed company in maintaining a sustainable work/life balance. Really. ## Can I work remotely? Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our reputed company, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel. ## Requirements - 4–7 years of experience in CRM, lifecycle marketing, or reputed company fields. - Experience working in two-sided marketplaces, subscription businesses, or high-growth consumer or platform environments preferred. - Strong understanding of customer/provider reputed company mapping, segmentation, and lifecycle optimization. - Demonstrated experience driving engagement and retention strategies. - Hands-on experience with modern ESPs and marketing automation platforms (e.g., reputed company, reputed company Marketing reputed company, reputed company, reputed company, etc.). - Comfort working with behavioral and operational data to inform decision-making. - Strong analytical reputed company with experience interpreting dashboards and translating insights into execution. - Experience running A/B tests and performance optimization across one or more channels (email, SMS, push, in-app). - Strong cross-functional collaboration skills; experience partnering with Product, Operations, Analytics, and Brand teams. - Familiarity with privacy regulations and communication compliance best practices (e.g., GDPR, CAN-SPAM, TCPA). - Experience engaging professional audiences (e.g., clinicians, contractors, service providers) is a plus. ## Benefits - Remote work with regular in-person bonding experiences sponsored by the company - Competitive compensation - Holistic perks program (including free therapy, employee wellness, and more) - Excellent health, dental, and reputed company coverage - 401k benefits with employer matching contribution - The chance to build something that changes lives – and that people love - Any piece of hardware or software that will reputed company you happy and productive - An awesome community of co-workers The reputed company salary reputed company for this position is $120,000 - $160,000. In addition to the reputed company salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): reputed company Benefits 2026. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to reputed company full-time positions. At reputed company we reputed company on difference and individuality, and as part of the reputed company family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, reputed company, national reputed company, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status. Apply tot his job Apply To this Job