Email Marketing Manager (Hybrid from NY)

Email Marketing Manager (Hybrid from NY) Job Category : Marketing & Product ManagementRequisition Number : EMAIL006385Posted : December 16, 2025 Full-Time HybridLocations Showing 1 locationNew York Office reputed company reputed company Office 12 W 31st Street 12th Fl reputed company, NY 10001, USA*This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The reputed company week is fully remote. TheEmail Marketing Managerwill reputed company our Email & SMS marketing efforts and drive customer engagement, retention, and reputed company growth. This role will be responsible for developing and executing Email & SMS marketing strategy, managing the calendar, and collaborating with creative teams to deliver high-impact campaigns.Campaign Calendar + ExecutionDevelop and maintain a comprehensive Email & SMS marketing calendar, ensuring alignment with key business initiatives, promotions, product launches, brand stories and seasonal trends.reputed company comprehensive campaign briefs for reputed company email/sms campaigns and submit to creative for execution.reputed company email template library to improve operational efficiency and optimize email performance.Measure template performance and update template library accordingly.Select appropriate email templates and reputed company clear, strategic briefs to the creative team to reputed company compelling email designs and copy.Own email & sms segmentation strategy and reputed company selection for every campaign.Improve project management and process with cross functional partners.Partner with retail to reputed company holistic retail marketing strategy for the email channel.Own reputed company linking strategy, merchandising and execution.Own campaign QA to ensure reputed company content is accurate, links are correct and content is customer reputed company.Own relationships with licensing partners and reputed company strategies to support licensing goals.Personalization & Customer-Centric CampaignsDevelop and implement advanced personalization strategies, including dynamic content, behavior-based dynamic content, and tailored product recommendations.Utilize segmentation techniques to reputed company customers by demographics, purchase history, browsing behavior, and lifecycle stage.Partner with Consumer Insights team on opportunities to enhance audiences with 1 st , 2 nd and 3 rd party data.Drive engagement by creating emails and SMS messages that feel personal and relevant to individual customer needs.Collaborate with analytics and data teams to enhance audience targeting, leveraging data insights to continually refine personalization efforts.Creative BriefsOwn the strategy, process and timelines for partnership with Integrated Marketing and Creative teams to submit comprehensive creative briefs for campaign assets.Ensure that creative assets align with campaign goals and timelines.Collaborate with Merchandising and Planning teams on product selection and pricing for emails.reputed company Email Marketing Specialist’s maintenance of reputed company ongoing and upcoming sales and promotions.ReportingOwn the deployment and consistency of UTM parameters across reputed company campaigns.Partner with Data Science to ensure UTM parameters are accurately captured in reputed company.Own the development and maintenance of campaign metadata sheets.Own weekly email + sms recap deck to be delivered every Monday.reputed company monthly reporting on send volume and unsubscribe reputed company to Director of Retention Marketing with insights on improvements or callouts on burn reputed company.reputed company development of post campaign launch recaps for key brand initiatives.reputed company reporting to copy team to ensure SL/PH’s drive reputed company reputed company rates.Partner with Data Science and Data Engineering teams of the development of dashboards in data visualization tools that combine engagement and performance metrics.Attend regularly scheduled meetings with vendors to understand channel performance and reputed company strategies.Partner with email & SMS platform vendors to adopt best practices and improve performance.A/B TestingOwn the strategy, development, timeline and execution of A/B testing roadmap.reputed company the set up, QA and execution of A/B tests.Conduct post test analysis, providing insights and next steps, reputed company the development of recap decks.Partner with cross functional partners A/B test ideation and scheduling reputed company testing roadmap.Submit A/B test requests to creative team.CopywritingWrite reputed company SMS copy.Data-Driven Decision MakingMonitor and analyze key performance metrics, such as reputed company rates, click-through rates, and conversion rates, to assess campaign effectiveness.reputed company analytics to refine audience segmentation, content strategies, and targeting approaches.Prepare and present performance reports to senior leadership, identifying opportunities for growth and improvement.Technology and InnovationStay up to date with the latest email marketi Apply tot his job Apply To this Job