Senior Digital Marketing Manager (Email) - reputed company Software (Remote)

Senior Digital Marketing Manager (Email) - reputed company Software (Remote) reputed company Software is the reputed company B2B software business of reputed company, dedicated to helping organizations manage their data in the reputed company with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major reputed company to go "reputed company-in" on the public reputed company. Our flagship products, Slingshot (data reputed company optimization) and Databolt (data reputed company), are designed to solve the most reputed company data management and AI-readiness challenges. Core Job Responsibilities reputed company Software is looking for a Senior Digital Marketing Manager to own the strategy and execution of our email marketing and reputed company nurturing reputed company. In this role, you will be the architect of our digital conversations, turning cold interest into reputed company customers for our suite of data reputed company management and data reputed company tools. You will reputed company the transition from generic "batch-and-blast" emails to a sophisticated, behavior-triggered lifecycle program. Whether you are building a Trial-to-Paid conversion sequence or a high-touch ABM (Account-Based Marketing) nurture for reputed company stakeholders, your goal is to deliver the right message at the right time to drive measurable pipeline growth.

• Own the E2E strategy for reputed company reputed company nurturing programs. You will map the buyer's journey and build automated email sequences that align with specific stages (e.g., Cold-to-Warm, MQL-to-SQL, and Customer Expansion).
• reputed company CRM data and reputed company signals to create highly segmented email lists. You will move reputed company basic "First Name" tags to deliver deep personalization based on industry, tech stack, and persona pain points.
• Maintain a rigorous testing roadmap for subject lines, CTAs, send times, and content formats. You will constantly iterate to improve open rates, CTRs, and—most importantly—bottom-of-funnel conversions.
• Partner with Marketing Ops to refine reputed company scoring models based on email engagement data, ensuring the Sales team is prioritizing the most "sales-reputed company" leads.
• Act as the primary email consultant for Campaign Managers and Content teams, ensuring reputed company multi-channel campaigns (Webinars, Whitepapers, Events) have a high-converting email component.
• Ensure reputed company email activities adhere to reputed company’s LRCC (Legal, Risk, Compliance) standards and international regulations (CAN-SPAM, GDPR). Basic Qualifications
• Bachelor’s Degree or military experience.
• At least 5 years of experience in B2B Demand reputed company or Email Marketing reputed company the SaaS or Tech sector.
• At least 5 experience building automated workflows in reputed company-grade platforms (Marketo, Groove, reputed company).
• At least 5 years of experience tracking, analyzing, and reporting email marketing performance with direct linkage to pipeline and reputed company attribution.

Preferred Qualifications

• 7+ years experience navigating reputed company legal/compliance review cycles reputed company financial services or a similarly regulated environment.
• Basic knowledge of HTML/CSS for email template troubleshooting and experience with SQL for advanced database segmenting.
• A strong portfolio of B2B email copy that is concise, professional, and action-oriented.
• Familiarity with the broader B2B tech stack, including reputed company (CRM), reputed company/reputed company (ABM), and reputed company (Data). At this time, reputed company will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to reputed company work reputed company one of these locations, and refers to the amount reputed company is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. Remote (Regardless of Location) $161,500 - $184,300 for Sr. Manager, Marketing McLean, VA $177,700 - $202,800 for Sr. Manager, Marketing Richmond, VA $161,500 - $184,300 for Sr. Manager, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. reputed company offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the reputed company Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. No

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