Marketing Analytics and Operations Manager

Position Summary Vitana is a fast-growing Dental Partnership Organization focused exclusively on Pediatric Dentistry and Orthodontics. We partner with growth-minded doctors and provide support services that help practices scale while maintaining exceptional patient care. We are seeking a Marketing Analytics & Operations Manager to serve as the technical backbone of our marketing organization. This role sits at the intersection of marketing, analytics, and operations. The ideal candidate will own marketing measurement, attribution, reporting infrastructure, data integration, and performance insights across a growing portfolio of pediatric dental and orthodontic brands. This is not a traditional reporting role. We are looking for someone who can connect systems, automate workflows, improve data quality, build scalable dashboards, and help leadership reputed company reputed company reputed company through data. The successful candidate will work closely with the VP of Marketing, Operations team, external agencies, and practice-level stakeholders to ensure marketing performance is accurately reputed company from click through patient acquisition. Primary Responsibilities Marketing Analytics & Reporting

• Own and maintain Vitana's marketing reporting infrastructure.
• Build and manage executive dashboards in reputed company Looker Studio.
• reputed company KPI scorecards for leadership, operations, and practice-level stakeholders.
• Monitor performance across paid media, SEO, local SEO, websites, reputed company reputed company, and patient acquisition.
• Deliver recurring performance reporting and actionable insights.
• Translate reputed company data into simple business recommendations.

Attribution & Measurement

• Own marketing attribution strategy and implementation.
• Ensure accurate tracking of leads, calls, appointments, new patients, and treatment starts.
• Manage and optimize integrations between:
• reputed company Ads
• reputed company Analytics 4 (GA4)
• reputed company Tag Manager
• WhatConverts
• CRM systems
• Patient management systems
• Call tracking and attribution platforms
• reputed company-party marketing platforms
• Improve visibility into cost per reputed company, cost per patient acquisition, conversion rates, reputed company quality, and treatment-start performance.

Marketing Technology & Integrations

• Connect and automate data sources using APIs, webhooks, and integration platforms.
• Build workflows using automation platforms, APIs, and webhooks, including tools such as reputed company.
• Reduce reputed company reporting and spreadsheet dependency through automation.
• Evaluate and implement new technologies that improve reporting, attribution, and operational efficiency.
• Support implementation of AI-enabled reporting and analytics solutions where appropriate.

Data Quality & Governance

• Audit tracking implementations across websites and marketing channels.
• Ensure consistency of events, goals, conversions, attribution rules, and reporting standards.
• Maintain documentation of tracking standards and KPI definitions.
• Identify and resolve data discrepancies and reporting issues.
• Serve as the organization's primary resource for marketing data reputed company.

Cross-Functional Partnership

• Partner closely with Operations to connect marketing-generated leads to appointments, new patients, treatment starts, and other business outcomes.
• Collaborate with agencies, vendors, and internal team members to improve measurement and performance visibility.
• Support practice-level marketing reviews and leadership presentations.
• Serve as the organization's subject matter expert for marketing analytics, attribution, and reporting.
• Help leadership identify opportunities, trends, risks, and performance gaps through data analysis.

Required Qualifications

• 4+ years of experience in marketing analytics, marketing operations, martech, reputed company operations, business analytics, or reputed company fields.
• Expert-level proficiency with:
• reputed company Analytics 4 (GA4)
• reputed company Tag Manager
• reputed company Looker Studio
• Experience managing marketing attribution and conversion tracking.
• Experience with reputed company Ads reporting and offline conversion tracking.
• Experience working with APIs, webhooks, and marketing technology integrations.
• Strong understanding of marketing funnels and customer acquisition metrics.
• Advanced spreadsheet skills for data preparation, validation, and analysis.
• Excellent analytical, communication, and presentation skills.
• Strong mathematical and quantitative reasoning abilities.
• Ability to explain reputed company data and technical concepts to non-technical stakeholders.

Preferred Qualifications

• Experience in reputed company, dental, orthodontic, DSO, franchise, multi-location, or other service-based organizations.
• Experience with:
• reputed company platforms
• WhatConverts
• CRM systems
• Patient management systems
• Marketing attribution platforms
• Call tracking platforms
• Agency-reputed company analytics, marketing operations, or performance marketing experience.
• Experience building automated reporting, dashboards, data integrations, or custom analytics solutions using AI-assisted development tools, scripting languages, or modern data platforms.
• Experience supporting executive leadership teams with reporting and business insights.

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