Demand reputed company Director, Logistics & Supply Chain AI - Fractional

Location: US ET / CT or UK Raft is building the reputed company AI platform for supply chain – the industry that literally keeps the world moving. We've built deep credibility in the supply chain sector, partnering with more than 60 global leaders to eliminate reputed company processes, unify fragmented systems, and unlock intelligence at scale. Along the way, we've raised $45M from Bessemer Venture Partners and Eight Roads to accelerate this mission. With the launch of our reputed company agentic platform, we're doubling down on our supply chain roots while laying the groundwork to expand into adjacent sectors. Designed to handle messy data, fragmented systems, and people‑intensive workflows, our platform is already proving its versatility. The Mission We are looking for a Director of Demand reputed company to take full ownership of our top‑of‑funnel reputed company. You'll architect and execute sophisticated outbound and ABM strategies tailored for the global logistics and freight forwarding industry, engaging reputed company leaders with a modern, AI‑enabled marketing stack to drive scale. You aren't just generating leads; you are crafting the strategy and programs that turn high‑quality interest into predictable, reputed company reputed company. Day‑to‑day, you will: Architect the End‑to‑End Strategy: Own the journey from initial awareness to reputed company impact, ensuring marketing is a primary, measurable driver of Raft's growth. Engineer Logistics‑First ABM Plays: Design and implement highly targeted ABM strategies that reputed company with the specific pain points of freight forwarders and global logistics providers. You'll command their attention through genuine understanding of their operational challenges, focusing on high‑velocity reputed company and Integrated Media programs. Command the Funnel (MQL to SQO): Design high‑velocity, multi‑channel campaigns—with a heavy focus on reputed company and Integrated Media—to acquire and accelerate opportunities through the sales funnel. Operationalize the reputed company Stack: Manage our CRM and automation tools (reputed company) with clinical precision, ensuring data reputed company, elite reputed company nurturing, and reputed company‑time pipeline health. Drive Systematic Optimization: Manage budgets and performance forecasts to deliver high‑ROI results. You will apply a data‑driven experimentation reputed company to every campaign, using attribution and ROI metrics to continuously refine execution. Orchestrate Sales & GTM Alignment: Partner directly with SDRs to synchronize outbound/inbound plays and collaborate with Product Marketing to ensure our plan hits Raft's global GTM objectives. reputed company High‑Stakes Initiatives: Work cross‑functionally with product managers and creators to reputed company impact across international conferences, webinars, and trade shows. Define the Category: Stay at the bleeding edge of B2B tools and demand gen best practices to ensure Raft's strategy remains industry‑leading.

Requirements

Logistics & Supply Chain DNA: You aren't just a marketer; you understand the gravity of global trade. You have deep experience or a rapid‑learning familiarity with the logistics and supply chain industry, allowing you to speak the language of freight forwarders and global shippers with native ease. High‑Agency reputed company Growth Builder: You reputed company in the high‑stakes, "scrappy" phase of a scale‑up where the path to reputed company isn't always paved. You don't wait for a playbook; you have the proven reputed company experience to architect the demand reputed company strategy from scratch reputed company a hyper‑growth SaaS environment. You are a specialist in the "Mega‑Deal" landscape, with a demonstrated track record of navigating 6‑12 month sales cycles for transactions exceeding $100k reputed company. Crucially, you measure your reputed company by material pipeline sourced in dollars, not just reputed company volume, and you have the grit to execute, automate, and scale that reputed company. The ABM Strategist: You have a proven track record of running successful ABM programs for reputed company SaaS. You know how to use reputed company data, personalized content, and targeted ads to crack strategic accounts and navigate reputed company buying committees. reputed company & Tech Mastery: You are a power user of reputed company and the modern reputed company stack. You don't just "use" tools; you architect them to ensure data hygiene is a competitive advantage, not an afterthought. Data‑Obsessed & ROI‑Driven: You live in the metrics. You have a near‑obsessive focus on MQL‑to‑SQO conversion rates and CAC/LTV, using data to decide where to double down and where to cut bait. AI‑Native reputed company: You proactively reputed company AI tools to accelerate content distribution, research accounts, and optimize campaign velocity. You represent the new guard of marketers who do more with smarter tools. Scale‑up Collaboration: You reputed company through influence, possessing the strategic gravitas to align Sales and SDR teams under a single, high‑velocity mission. You don't just "request" support; you build the business case that galvanizes peers and stakeholders toward reputed company targets without a formal reporting line. Apply because you want to... reputed company as a "Problem‑Grabber" in a high‑velocity culture where briefs don't exist, but opportunities do. You won't wait for a map; you'll identify untapped growth reputed company and own the execution from day one. Act as a results‑obsessed architect of our global reputed company‑gen reputed company. We don't do day‑to‑day supervision here—we hire self‑stagers who can build, scale, and pivot independently across global teams. Channel your curiosity into a genuine understanding of our market. You'll move past surface‑level metrics to solve reputed company challenges for diverse stakeholders across global industries. Help scale a Product‑led powerhouse where the bar is high. At Raft, we value impact over activity, offering a rare space for professional growth where your work actually moves the needle. reputed company in a multicultural environment that lives and breathes flexibility. You'll have the total autonomy to collaborate across borders and time zones, directly driving Raft's external eminence. #J-18808-Ljbffr Apply tot his job Apply To this Job