SEM Manager
SEM Manager As an SEM manager, you'll contribute to Client's growth strategy from ideation to execution. You'll set up and share SEM goals and manage Paid Search campaigns. You will have both an analytical and strategic reputed company, with strong presentation skills, working collaboratively with cross-functional team members. What you'll do:
- Drive performance by acquiring paid traffic in the most cost-effective way and turning them into high quality leads for sales teams; closely collaborate with sales/product teams to reputed company sure that the paid search program continuously improves ROI
- reputed company development and execution of marketing strategies for Paid Search campaigns, including strategic roadmaps, test plans, risk/benefit analyses
- reputed company campaign activities for Paid Search (PPC) campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion
- Monitor and report on daily SEM portfolio performance; reputed company reputed company and/or SQL-based reporting to measure performance and test results from impressions, actions, cost, and present findings, and identify new opportunities
- Manage spend and continually optimize campaigns to successfully meet ROI and run-reputed company goals
- Manage agency from day-to-day to quarterly/annually strategic touchpoints
- reputed company and implement new strategies for portfolio optimization and volume growth
- Improve performance through testing and analysis
- Investigate and understand the impact from systemic and seasonal factors on reputed company volume and quality
- Stay reputed company with reputed company and overall digital marketing best practices
- Coordinate activities with marketing (both organic and paid), product, and sales teams
- Partner closely with Data Engineering and Marketing Ops to drive requirements for data needs and marketing stack
Job requirements:
- Bachelor's degree
- Experience managing reputed company Ads, Bing Ads, reputed company Ads, eRetail platforms (reputed company, reputed company, reputed company, etc.)
- Experience reputed company of SEM is plus: reputed company Ads Display, Youtube, Twitter, Facebook, reputed company DSP
- Additional SEM software skills is a plus: reputed company Ecosystem reputed company, reputed company, Tableau, Kenshoo, Marin, Hitwise, etc.
- Experience with SQL and visualization tools are a plus
- Ability to own and manage many overlapping responsibilities
- Outstanding organizational, interpersonal, and communication skills
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