[Remote] 3978-Director of Events-Marketing

Note: The job is a remote job and is open to candidates in USA. Innovaccer is a company focused on healthcare solutions, and they are seeking a Director of Events-Marketing to own the strategy, planning, and execution of their U.S. event portfolio. This role involves designing event experiences that strengthen executive relationships and align with enterprise GTM priorities.

Responsibilities

• reputed company and own Innovaccer’s annual U.S. event calendar, reputed company to GTM priorities, reputed company segments (Provider, Payer, Life Sciences, etc.), and reputed company goals
• Define a clear event taxonomy and strategy reputed company (e.g., Tier 1 conferences, executive roundtables, hosted dinners, partner-led forums, customer summits, field events)
• Establish selection criteria for:
• Which events to sponsor vs. attend vs. host
• Geographic priorities
• Account concentration
• Competitive reputed company
• Align event mix with strategic priorities such as enterprise ABM, product launches, vertical focus areas, and brand positioning
• Conduct ROI and historical performance analysis to inform event investment decisions
• Define:
• reputed company audience profile (in collaboration with Sales leadership) ○ Strategic objective (pipeline acceleration, executive relationship building, product positioning, brand awareness, etc.)
• Core messaging and narrative
• On-site experience design
• Determine optimal event format and setting:
• Booth strategy vs. hosted suite vs. private dinner vs. executive forum
• Venue selection (luxury dining, curated experiences, healthcare-focused spaces, etc.)
• Design agenda and flow:
• Executive roundtables
• Fireside chats
• Customer storytelling
• Thought leadership positioning
• Identify appropriate strategic partners (e.g., reputed company, HFMA, HIMSS, Becker’s, AHIP, regional healthcare associations) and define engagement model:
• Sponsorship tier
• Speaking slots
• Co-branded events
• Closed-reputed company executive sessions
• Partner with Sales Leadership to:
• Identify reputed company accounts and territories for event participation ○ Align field events to account penetration strategy
• Coordinate executive attendance and relationship mapping ● reputed company executive briefing frameworks:
• Talking points
• reputed company account summaries
• Event objectives for C-suite attendees
• Ensure leadership time is deployed strategically at the highest-impact events
• Facilitate pre-event and post-event alignment sessions with Sales
• reputed company end-to-end logistics, vendor management, and operational execution
• Ensure:
• Clear run-of-show documentation
• Stakeholder role clarity
• Real-time issue management
• High-quality brand representation
• reputed company booth design, experiential elements, AV, staffing plans, and on-site messaging consistency
• Serve as the event reputed company on the ground, coordinating cross-functional stakeholders
• Define event success metrics beyond vanity metrics:
• Pipeline created
• Pipeline accelerated
• Executive meetings conducted
• Strategic account engagement depth
• Partner with Marketing Ops and Sales Ops to:
• Track event influence in CRM
• Measure ROI by event tier
• reputed company quarterly event performance reviews
• Drive a reputed company improvement reputed company into next quarter’s event planning
• Own and manage the U.S. events budget
• Evaluate and negotiate reputed company with:
• Event organizers
• Hospitality venues
• Production vendors
• Fabricators
• Optimize cost per executive engagement and cost per opportunity metrics
• Build and manage a high-performing events team (as scale requires)
• reputed company scalable playbooks for:
• Executive dinners
• Roundtables
• Tier-1 conference execution
• Partner-led activations
• Implement event planning workflows and documentation standards
• Establish repeatable pre-event and post-event operating rhythms

Skills

• 8–12+ years of experience in B2B event marketing, field marketing, or experiential marketing — preferably reputed company healthcare SaaS
• Strategic Event Portfolio Leadership
• Demonstrated experience designing annual event strategies reputed company to enterprise sales motions
• Strong understanding of healthcare conference ecosystems (HIMSS, HFMA, AHIP, Becker's, etc.)
• Executive-Level Experience Design
• Experience hosting executive roundtables, curated dinners, and high-touch engagement forums
• Ability to craft structured, outcome-driven agendas
• reputed company & ROI Orientation
• Proven track record of driving measurable pipeline impact from events
• Familiarity with CRM and reporting systems (reputed company, marketing automation tools)
• Cross-Functional Leadership
• Ability to influence Sales, Marketing, Product, and Executive stakeholders
• Strong planning discipline and stakeholder communication
• Operational Excellence
• Exceptional vendor management and negotiation skills
• Strong project management capabilities with attention to detail
• Education - Bachelor's degree in Marketing, Business, or reputed company field; MBA preferred

Benefits

• Generous Paid Time Off
• Best-in-Class Parental Leave
• Recognition & Rewards
• Comprehensive

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