[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Confidential is a brand presence managed by Viral Audience, promoting a remote Marketing Manager role. This position involves planning, executing, and optimizing multi-channel marketing initiatives, overseeing campaign management, and collaborating with cross-functional teams to drive customer engagement and improve marketing outcomes.

Responsibilities

• Planning, executing, and optimizing multi-channel marketing initiatives
• Overseeing day-to-day campaign management, including email, social media, paid media, and content marketing activities
• Ensuring consistent brand messaging and measurable outcomes
• Analyzing performance data, preparing reports, and making data-driven recommendations to improve lead generation, conversion, and customer retention
• Collaborating with cross-functional partners such as sales, design, and product teams to develop go-to-market plans, promotional calendars, and customer engagement strategies
• Managing marketing budgets, coordinating with external vendors or agencies, and staying current with emerging trends and best practices in digital marketing

Skills

• Strong foundation in core marketing disciplines, including brand positioning, campaign planning, and go-to-market strategy
• Experience with digital marketing channels such as email, social media, paid search, and display, with the ability to optimize for performance
• Proficiency in using marketing analytics tools and platforms to track KPIs, interpret data, and present actionable insights
• Ability to create or oversee the creation of marketing content, including briefs, landing pages, ads, and basic copywriting or editing
• Demonstrated skill in project and stakeholder management, including coordinating timelines, priorities, and resources across teams
• Comfort working independently in a remote environment, with strong organizational skills and self-motivation
• Excellent written and verbal communication skills, with the ability to adapt messaging to different audiences and channels
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Prior experience in a marketing leadership or manager-level role, preferably in a fast-paced or growth-oriented organization
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo) is preferred

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