[Remote] Field Marketing Manager

Note: The job is a remote job and is open to candidates in USA. CSL Plasma operates one of the world’s largest and most sophisticated plasma donation networks, and they are seeking a Field Marketing Manager to bridge corporate marketing strategies with local market execution. This role involves developing localized marketing initiatives, fostering community engagement, and driving brand awareness and sales growth in assigned regions.

Responsibilities

• Develops, executes and implements region-specific marketing strategies to increase brand awareness, lead generation, and sales pipeline growth
• Oversees the creation and distribution of applicable promotional materials, ensuring alignment with the overall business vision and industry best practices
• Crafting promotions that incentivize repeat donations, foster long-term donor loyalty, and drive sustained engagement with the Plasma Centers
• Drive local lead-generation efforts by partnering with broader marketing team to identify target audiences, create region-specific content, and leverage events, direct mail, and digital marketing to capture qualified leads
• Manage and track the budget for field marketing initiatives
• Measure and report on the effectiveness of field marketing campaigns
• Coordinates center activities with public relations, community relations and corporate communications functions within company
• Support various other marketing projects and job-related duties as assigned

Skills

• High School Diploma required
• BA degree in business, marketing or related field or equivalent combination of relevant work experience and education required
• Minimum 4 years field marketing experience
• Minimum 4 years management experience, including managing employees required
• Excellent critical reasoning, decision-making and problem solving skills to analyze situations, determine risks, find solutions to prevent future issues and resolve recurring defects
• Strong organizational skills and attention to details to handle multiple tasks, short deadlines, frequent interruptions and shifting priorities in support of changing company objectives
• Strong leadership, training, written and verbal communication and interpersonal and presentation skills to drive results
• Understand regulatory standards, various local, state and federal laws that apply to the business and where to find information on standards and interpretations
• Proven skills in budgeting and financial management
• Intermediate to strong working knowledge of Microsoft Office Products
• Ability to make decisions which have significant impact on the immediate work unit and monitor impact outside immediate work unit
• Ability to compose materials such as detailed reports, work-related manuals, publications to limited scope or impact, etc. and/or to make presentations outside the immediate work area
• Overnight travel required up to 60% of the time
• Fast paced environment with frequent interruptions
• Experience managing multi-site locations preferred
• Progressively more responsible positions in a complex organization and experience working in a regulated environment preferred
• Experience planning, organizing, securing and managing project resources preferred
• Proficient at providing assistance and directing managers to identify and resolve problems preferred

Benefits

• For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp

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