[Remote] Director of Growth Creative Strategy

Note: The job is a remote job and is open to candidates in USA. ARMRA® is a health-focused company aiming to restore wellness through innovative products. They are seeking a Director of Growth Creative Strategy to lead the creative growth engine, developing performance marketing content operations and collaborating with various teams to enhance customer acquisition and revenue growth.

Responsibilities

• Own and continuously evolve ARMRA’s performance creative strategy across acquisition channels
• Build and optimize creative testing frameworks, hook-farm systems, and content production workflows
• Develop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA
• Drive creative innovation while maintaining alignment with ARMRA’s brand standards and scientific credibility
• Develop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, Audio, and emerging platforms
• Partner closely with Growth Marketing to improve creative performance, scale spend efficiently, and achieve CAC goals
• Establish creative refresh strategies that reduce fatigue and maintain performance at scale
• Define creative KPIs and success metrics, including thumb-stop rate, CTR, CVR, CAC, MER, and incremental ROAS
• Analyze creative performance and translate insights into actionable testing plans and creative briefs
• Lead creative experimentation initiatives, including incrementality testing, audience testing, and messaging validation
• Leverage data to identify emerging opportunities and continuously improve performance
• Partner with Brand, Product, Retention, Community, and Growth teams to align creative strategies with business priorities
• Translate complex science-backed product benefits into compelling, consumer-friendly narratives that drive conversion
• Support product launches, promotions, seasonal campaigns, and new customer acquisition initiatives
• Lead and mentor creative talent, including designers, editors, creators, and external partners
• Manage relationships with freelance creators, UGC talent, production partners, and agencies
• Establish clear KPIs, workflows, and quality standards across all creative contributors
• Foster a culture of accountability, creativity, experimentation, and continuous improvement
• Own creative asset organization, reporting systems, and performance dashboards
• Evaluate and implement new creative technologies, AI tools, and automation opportunities to improve speed and efficiency
• Continuously refine creative operations to increase output quality, testing velocity, and team effectiveness

Skills

• 7–10+ years driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty)
• Track record of scaling Meta/TikTok spend while maintaining or lowering CAC
• Thrive on rapid iteration—you've turned 'concept → live ad' in under 72 hours more times than you can count
• Speak both creative and quant—comfortable dissecting ROAS tables, lift-study error bars, and pixel diagnostics
• Proven people leader—experience hiring, coaching, and developing small in-house creative teams (designers, editors, producers) while also managing freelance and agency partners
• Deep bench of UGC creators, editors, and motion designers you can tap day-one
• Fluent in the tools: Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, Figma/Canva, Airtable, and automation platforms (Zapier, Make)
• Operate like an owner—proactive, deadline-obsessed, and comfortable in a fast-moving, ambiguity-heavy environment

Company Overview