[Remote] Director, Marketing and Sales Strategy

Note: The job is a remote job and is open to candidates in USA. Newsweek is a global media organization that has earned audience trust for over 90 years. They are seeking a senior marketing leader for Adprime to define market positioning, drive revenue growth, and enhance client relationships in the digital advertising ecosystem.

Responsibilities

• Define and own Adprime’s positioning in a competitive landscape that includes DSPs, SSPs, and ad exchanges
• Translate complex capabilities such as first party data, AI, dynamic targeting, and supply and demand dynamics into clear and compelling messaging
• Develop a consistent and differentiated narrative used across sales, clients, and external channels
• Act as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategies
• Build and refine sales materials, case studies, and storytelling frameworks that improve win rates
• Continuously iterate messaging based on deal feedback, objections, and client insights
• Contribute directly to pipeline acceleration and revenue growth
• Collaborate with client service teams to strengthen onboarding, communication, and long-term engagement
• Identify opportunities to support upsell and cross sell through stronger positioning and storytelling
• Translate performance into compelling client narratives and success stories
• Lead PR and external communication efforts to position Adprime as a credible voice in digital advertising
• Build executive visibility through thought leadership, content, and industry engagement
• Increase brand recognition and trust across agencies, brands, and partners
• Define and execute a social media strategy focused on credibility, insights, and engagement rather than volume
• Promote Adprime’s capabilities, people, and client successes
• Engage with industry conversations and amplify the company’s voice
• Own the Adprime website as a core commercial asset
• Ensure it clearly communicates value propositions, supports sales conversations, and reflects positioning
• Maintain consistency across all brand touchpoints including decks, materials, and external communications
• Develop strategies to drive referrals, client advocacy, and organic growth
• Turn clients and partners into promoters of Adprime’s capabilities
• Leverage relationships across the advertising ecosystem to expand reach and credibility
• Shape messaging that resonates with both sides of the marketplace including advertisers, agencies, publishers, and partners
• Ensure Adprime’s value is clearly understood across demand and supply stakeholders

Skills

• 8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad tech
• Strong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmatic
• Proven ability to influence revenue through positioning, storytelling, and sales support
• Experience working closely with sales and client facing teams
• Exceptional communication and narrative building skills
• Ability to operate both strategically and hands on in a lean environment

Company Overview