[Remote] Integrated Media Planner

Note: The job is a remote job and is open to candidates in USA. Wpromote is a leading digital marketing agency, and they are seeking an Integrated Media Planner to shape performance-driven media strategies for their clients. The role involves analyzing performance data, developing integrated media strategies, and collaborating with various teams to optimize campaigns and drive business impact.

Responsibilities

• Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
• Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages
• Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
• Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution
• Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
• Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios
• Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights
• Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes
• Leading testing and learning initiatives across channels to support continuous innovation and performance improvement
• Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
• Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior
• Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients

Skills

• 2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
• Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
• Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
• Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
• Familiarity with attribution methodologies and measurement frameworks
• Strong analytical and problem-solving skills with exceptional attention to detail
• Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
• Excellent oral, written, presentation, and interpersonal communication skills
• Strong organizational, time management, and project management capabilities
• Ability to manage multiple projects and priorities in a fast-paced environment
• Bachelor's degree in Marketing, Communications, Business, or related field
• Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives
• Experience working on omni-channel retail brands with both online and offline conversion goals is a plus
• Knowledge with audience targeting, forecasting, and budget management
• Experience contributing to integrated media strategy and campaign testing frameworks
• Working knowledge with clients with a distinct national vs. local media strategy

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

Company Overview