[Remote] Product Content Specialist
Note: The job is a remote job and is open to candidates in USA. Agilent Technologies is a leading company in the field of scientific instrumentation and software solutions. They are seeking a Product Content Specialist to manage and optimize product data and content across various platforms, ensuring high-quality descriptions and specifications while collaborating with multiple stakeholders.
Responsibilities
- Lead and maintain product data within the PIM system
- Ensure data integrity and accuracy by performing regular audits and updates
- Coordinate with IT and data teams to troubleshoot and resolve any data-related issues
- Partner with teams in the creation and maintenance of high-quality product descriptions, specifications, images, and other content
- Ensure consistency and accuracy of omni-channel product information for use across all platforms
- Consult with product managers, marketing teams, and other stakeholders to gather and create necessary content
- Submit and lead Service Desk requests to facilitate troubleshooting and resolution of content related issues and/or completion of stakeholder requests
- Partner with stakeholders in the creation and maintenance of high-quality non-PIM web elements associated with product category navigational pages
- Collaborate with stakeholders in the creation and maintenance of high-quality Flexible Article Template pages
- Submit and lead Service Desk requests to facilitate troubleshooting and resolution of WCS related issues and/or completion of stakeholder requests
- Reference web elements on PIM related content
- Partner with stakeholders/ SMEs to optimize product content for SEO to improve visibility, searchability, and ranking
- Leverage all platforms available at Agilent to optimize content such as BrightEdge, GA4, CrazyEgg etc
- Keep abreast of process changes in the content ecosystem such as the use of generative AI, introduce to stakeholders, and integrate into Agilent content processes as needed
- Keep abreast of new platforms in the content ecosystem such as new BrightEdge modules, introduce to stakeholders and integrate into Agilent content processes as needed
- Implement best practices for content formatting and presentation
- Regularly review and update content to reflect changes in product offerings
- Leverage our content investment to expand and measure the impact of content optimization across our organization
- Develop strategic dashboards to monitor and analyze content performance
- Generate reports on content effectiveness and provide recommendations for improvement
- Track key metrics such as engagement, conversion rates, and search rankings
- Assess competitor rankings and SEO
- Work closely with PIM Analysts, the Publishing team, the Writing Center of Excellence, and the Localization team to ensure alignment of product content strategies
- Provide training and support to stakeholder team members on product content requirements, usage, and best practices
- Ensure stakeholders understand the effort required to support a high-quality digital content strategy and the positive impact it can provide
- Communicate effectively with stakeholders to understand their content needs and requirements
- Collaborate with stakeholders to understand new content needs and requirements including PIM hierarchy, website navigation, product attribution and web components
- Collaborate with PIM Analyst team to implement new content needs and requirements
- Collaborate with Content Colleagues to ensure consistency across Agilent
- Assist in the creation and entry of high-quality product descriptions, specifications, and other content
- Submit and manage Service Desk tickets to support NPI / M&A needs and requirements
Skills
- Bachelor's or Master's Degree or equivalent
- 4+ years relevant experience in digital marketing, content strategy or e-commerce
- Proven experience with PIM systems and digital content platforms
- Strong understanding of SEO principles and content optimization strategies
- Experience supporting New Product Introductions (NPI) and M&A content integration
- Proficiency in web analytics tools (e.g., BrightEdge, GA4, CrazyEgg) is a plus
- Familiarity with generative AI and emerging content technologies is a plus
Benefits
- Plus eligibility for bonus, stock and benefits
- Option to work remotely
Company Overview
Company H1B Sponsorship