[Remote] Sr. Manager, Product & Omni-Channel Marketing

Note: The job is a remote job and is open to candidates in USA. Divi is a scalp health company focused on pioneering healthy scalp routines, and they are looking for a Senior Manager, Product & Omni-Channel Marketing. This role will drive brand execution across various commercial channels by translating brand strategy into compelling consumer experiences, overseeing product storytelling, launch execution, and cross-functional collaboration to enhance brand presence and performance.

Responsibilities

• Own the development and maintenance of PDPs across DTC, Amazon, Ulta.com, and future retail.com platforms
• Establish and maintain PDP standards, ensuring consistency in brand voice, claims hierarchy, education, ingredient storytelling, regimen integration/merchandising, and conversion-driving content
• Partner with Creative to brief and develop channel-specific PDP assets
• Collaborate with Growth and Lifecycle teams to continuously optimize PDP performance based on consumer behavior and conversion insights
• Ensure all PDP experiences balance channel-specific best practices with overall brand consistency
• Own the strategy and development of bundles, kits, gift sets, and retailer-exclusive offerings
• Build and maintain a cohesive bundle architecture that supports regimen adoption, trial, gifting, subscription growth, and average order value expansion
• Define consumer targets, product positioning, pricing strategy, and reasons-to-believe for each bundle offering
• Partner with Product Development, Operations, and Brand Leadership to ensure bundle strategy aligns with portfolio priorities and operational capabilities
• Work cross-functionally to optimize bundle presentation and performance across all sales channels
• Lead Divi's reviews program across DTC, Amazon, and retail partners
• Develop strategies to increase review volume, quality, and relevance
• Partner with Lifecycle Marketing on post-purchase review acquisition initiatives
• Collaborate with channel partners to support review syndication and visibility
• Establish review response, moderation, and escalation processes in partnership with Legal and Customer Experience teams
• Identify recurring consumer themes and insights that can inform future messaging, claims development, and product storytelling
• Own day-to-day brand presence across key commercial channels, ensuring a cohesive consumer experience
• Manage Amazon Brand Store content, A+ content updates, listing optimization, and merchandising enhancements
• Support retailer marketing programs, launch execution, and brand presentation for partners such as Ulta
• Partner with Ecommerce and Growth teams to evolve the storytelling and merchandising experience across diviofficial.com
• Ensure the brand maintains a consistent identity while adapting appropriately for each retail environment
• Lead cross-functional execution of new product launches across all channels
• Develop and manage launch briefs, timelines, and channel-specific deliverables
• Coordinate claims, copy, packaging assets, retailer requirements, and launch readiness activities
• Partner with Creative to ensure all supporting assets are delivered on time and aligned with brand standards
• Serve as a key project manager and communication hub during launch windows to ensure seamless execution

Skills

• 5–8+ years of experience in brand marketing, product marketing, ecommerce marketing, or related functions
• Experience managing product launches and cross-functional marketing initiatives within a consumer brand environment
• Strong understanding of ecommerce merchandising and PDP optimization
• Experience working across multiple sales channels, including DTC, Amazon, and specialty retail partners
• Demonstrated ability to manage complex projects and multiple priorities simultaneously
• Experience within beauty, personal care, wellness, or consumer packaged goods industries
• Familiarity with Amazon marketing and content management tools
• Experience developing bundle, assortment, or promotional strategies
• Knowledge of consumer reviews platforms and reputation management programs

Benefits

• Competitive salary
• Premier Health Benefits (medical, dental, vision)
• Strong Corporate Mission
• Strong Corporate Culture
• Remote Work Schedule
• Generous PTO program
• Opportunities for Growth

Company Overview