Director of Customer Marketing & Advocacy – Strategic Customer Experience, Community Building, Executive Briefing Center Leadership, and Advisory Board Management

About arenaflex – Pioneering Customer‑Centric Innovation

arenaflex is a global leader in delivering cutting‑edge technology solutions that empower businesses to thrive in an increasingly digital world. With thousands of loyal customers across continents, arenaflex has built a reputation for putting the customer experience at the heart of every strategic decision. Our culture celebrates curiosity, collaboration, and the relentless pursuit of excellence. As we continue to expand our high‑performing Customer Marketing organization, we are looking for a visionary leader who can transform customer stories into powerful business assets and shape the future of customer advocacy.

Why This Role Matters

The Director of Customer Marketing & Advocacy will be the architect of arenaflex’s enterprise‑wide customer advocacy program. This isn’t just about producing case studies; it’s about creating immersive experiences, building vibrant communities, and forging deep executive relationships that drive brand equity, accelerate sales, and reinforce arenaflex’s position as an industry trailblazer. Reporting to the Senior Director of Solutions & Customer Marketing, you will lead a talented team, influence cross‑functional stakeholders, and have a direct impact on revenue growth and market perception.

Key Responsibilities

• Strategic Program Development: Design and launch an enterprise‑class customer marketing program that aligns with arenaflex’s corporate strategy and growth objectives.
• Brand Amplification: Leverage customer advocacy to boost brand awareness, generate demand, and support sales pipelines across all regions.
• Integrated Engagement Blueprint: Craft a holistic, multi‑channel strategy that blends digital campaigns, in‑person events, and community initiatives to maximize customer influence.
• Advocate Activation: Identify, recruit, and nurture arenaflex advocates, turning them into passionate ambassadors through webinars, podcasts, social media takeovers, and live events.
• Executive Briefing Center (EBC) Leadership: Build and manage state‑of‑the‑art briefing centers that deliver immersive, data‑driven experiences for C‑level guests and partners.
• Advisory Board & Summit Management: Organize and facilitate high‑impact advisory boards, customer summits, and speaking engagements that surface market insights and foster thought leadership.
• Storytelling & Content Production: Uncover compelling customer success narratives, translate them into case studies, video testimonials, whitepapers, and interactive formats.
• Cross‑Functional Collaboration: Partner with Sales, Product, Solutions, and Marketing Ops to ensure advocacy initiatives are tightly integrated with go‑to‑market plans.
• Performance Measurement: Define, track, and report on KPIs such as advocate acquisition rates, engagement scores, content reach, and revenue influence.
• Team Leadership & Development: Recruit, mentor, and inspire a high‑performing team of marketers, producers, and community managers, fostering a culture of continuous learning and fun.
• Process Maturity & Efficiency: Implement scalable processes, automation tools, and best‑practice frameworks to enhance operational efficiency and deliver exceptional customer experiences.
• Travel & Representation: Represent arenaflex at industry events, customer sites, and partner locations, traveling up to 10% of the time.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline (advanced degree preferred).
• 10‑15+ years of progressive experience in customer marketing, advocacy, or related fields, with a proven record of launching cross‑functional programs.
• Demonstrated expertise in building and scaling Executive Briefing Centers, advisory boards, and high‑visibility customer events.
• Exceptional storytelling ability—crafting narratives that resonate with both technical and executive audiences.
• Strong relationship‑building skills with internal stakeholders, including Sales, Product, and Executive Leadership.
• Outstanding project management and organizational capabilities, with a track record of delivering complex initiatives on time and within budget.
• Executive presence and polished communication skills, both written and verbal.
• Leadership experience focused on team development, coaching, and fostering a collaborative, inclusive culture.
• Analytical mindset with experience leveraging data to drive decision‑making and demonstrate ROI.
• Willingness to travel up to 10% of the time for customer visits, events, and industry conferences.

Preferred Qualifications & Additional Skills

• Master’s degree or MBA with a focus on Marketing, Strategy, or Innovation.
• Experience in technology or SaaS environments, understanding of complex buying cycles.
• Proficiency with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Budget ownership experience and the ability to manage multi‑million‑dollar program portfolios.
• Fluency in multiple languages or experience managing global customer programs.
• Passion for emerging technologies such as AI, cloud, and digital transformation, and the ability to translate technical concepts into compelling stories.

Core Competencies for Success

• Strategic Vision: Ability to see the big picture, align advocacy initiatives with corporate goals, and anticipate market trends.
• Customer Obsession: Deep empathy for customers, a relentless drive to amplify their voices, and a commitment to delivering exceptional experiences.
• Collaboration & Influence: Skilled at navigating matrixed organizations, building consensus, and influencing senior leaders without direct authority.
• Creative Innovation: Comfortable experimenting with new formats, technologies, and engagement models to keep arenaflex’s advocacy program fresh and impactful.
• Data‑Driven Decision Making: Proficiency in analyzing metrics, extracting insights, and translating data into actionable strategies.
• People Leadership: Proven ability to attract top talent, develop high‑performing teams, and create an environment where individuals thrive.

Career Growth & Learning Opportunities

At arenaflex, the Director of Customer Marketing & Advocacy is positioned for rapid advancement. Successful leaders can progress to senior director or vice‑presidential roles overseeing global marketing, customer success, or product strategy. arenaflex invests heavily in continuous learning—offering executive coaching, tuition reimbursement, industry conference attendance, and internal knowledge‑sharing forums. You will have direct exposure to C‑suite executives, giving you a platform to influence strategic direction and expand your professional network.

Work Environment & Culture

arenaflex champions a hybrid work model that balances flexibility with collaboration. Our offices are designed for creativity, featuring open‑plan spaces, quiet zones, and state‑of‑the‑art briefing rooms. We celebrate diversity, encourage curiosity, and believe that fun is a catalyst for innovation. Regular team‑building events, hackathons, and community service initiatives foster a sense of belonging. Employees enjoy a supportive environment where ideas are welcomed, and risk‑taking is rewarded.

Compensation, Perks & Benefits

While exact figures are tailored to experience, arenaflex offers a competitive base salary, performance‑based bonuses, and equity participation. Our comprehensive benefits package includes health, dental, and vision coverage, generous paid time off, parental leave, retirement savings plans with company match, and wellness programs. Additional perks such as flexible work hours, remote‑work stipends, professional development budgets, and employee assistance programs underscore our commitment to holistic employee well‑being.

How to Apply

If you are a dynamic, results‑driven leader who loves turning customer stories into strategic assets, we want to hear from you. Join arenaflex and help shape the future of customer advocacy while having fun along the way. Click the link below to submit your application and embark on a rewarding career journey with a company that values your talent, ambition, and creativity.

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