[Remote] Senior Media Strategist
Note: The job is a remote job and is open to candidates in USA. Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. They are seeking an experienced Senior Media Strategist to lead media strategy and planning for complex B2B financial services and fintech clients. This role is accountable for shaping and overseeing omnichannel paid media and Account-Based Marketing strategies that drive measurable business outcomes.
Responsibilities
- Own end-to-end media strategy and planning for B2B and ABM engagements, translating client business objectives into clear media approaches, channel roles, and investment strategies
- Lead the development of account-based media strategies, including target account and buying-group prioritization, audience segmentation, and tailored channel activation approaches
- Design omnichannel, journey-driven media plans that support long sales cycles and multiple decision-makers across awareness, consideration, and conversion
- Define how paid media works in concert with non-paid levers such as SEO, CRO, CRM, and sales enablement to support account progression
- Establish ABM-appropriate measurement frameworks, incorporating account engagement, quality signals, and funnel movement in addition to traditional media KPIs
- Analyze performance using tools such as Looker Studio, Tableau, Adobe Analytics, and platform reporting to generate insights and optimization recommendations
- Synthesize data and performance into clear strategic narratives, helping stakeholders understand what’s working, what’s not, and where to invest next
- Serve as a trusted strategic advisor to client stakeholders, leading conversations around media investment, tradeoffs, and optimization opportunities
- Proactively bring POVs, insights, and recommendations informed by market dynamics, audience behavior, and category best practices
- Partner closely with activation teams to ensure strategy is accurately translated into execution and maintained through ongoing optimization
- Conduct market, audience, and competitive research to inform targeting, channel selection, and messaging alignment
- Support new business development through strategic input on proposals and pitches, particularly for B2B, ABM, and high-consideration use cases
- Contribute to the evolution of the agency’s B2B and ABM media point of view, best practices, and strategic frameworks
Skills
- Lead media strategy and planning for complex B2B financial services and fintech clients operating in high-consideration, long-cycle buying environments
- Shape and oversee omnichannel paid media and Account-Based Marketing (ABM) strategies that drive measurable business outcomes, including account engagement, pipeline progression, and revenue influence
- Blend strategic planning, analytical rigor, and client advisory
- Bring a strong point of view on modern B2B and ABM media
- Understand regulated and trust-driven categories
- Translate business objectives into actionable, performance-oriented media strategies across the full buyer journey
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
- Own end-to-end media strategy and planning for B2B and ABM engagements, translating client business objectives into clear media approaches, channel roles, and investment strategies
- Lead the development of account-based media strategies, including target account and buying-group prioritization, audience segmentation, and tailored channel activation approaches
- Design omnichannel, journey-driven media plans that support long sales cycles and multiple decision-makers across awareness, consideration, and conversion
- Define how paid media works in concert with non-paid levers such as SEO, CRO, CRM, and sales enablement to support account progression
- Establish ABM-appropriate measurement frameworks, incorporating account engagement, quality signals, and funnel movement in addition to traditional media KPIs
- Analyze performance using tools such as Looker Studio, Tableau, Adobe Analytics, and platform reporting to generate insights and optimization recommendations
- Synthesize data and performance into clear strategic narratives, helping stakeholders understand what's working, what's not, and where to invest next
- Serve as a trusted strategic advisor to client stakeholders, leading conversations around media investment, tradeoffs, and optimization opportunities
- Proactively bring POVs, insights, and recommendations informed by market dynamics, audience behavior, and category best practices
- Partner closely with activation teams to ensure strategy is accurately translated into execution and maintained through ongoing optimization
- Conduct market, audience, and competitive research to inform targeting, channel selection, and messaging alignment
- Support new business development through strategic input on proposals and pitches, particularly for B2B, ABM, and high-consideration use cases
- Contribute to the evolution of the agency's B2B and ABM media point of view, best practices, and strategic frameworks
- 6+ years of experience in media strategy and/or media planning, preferably within a digital agency environment
- Demonstrated experience supporting B2B and/or ABM-driven media programs, particularly in long-cycle, high-consideration categories
- Strong working knowledge of paid media platforms and tools, including paid search, paid social, ABM platforms, programmatic/DSPs, and analytics platforms
- Proven ability to connect media performance to business and revenue-oriented outcomes, not just platform-level KPIs
- Exceptional client communication and presentation skills, with comfort leading senior-level discussions
- Strategic thinker with the ability to balance big-picture planning with data-driven decision making
- This is a remote position, requiring less than 5% travel
Company Overview
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