[Remote] Head of GTM Analytics

Note: The job is a remote job and is open to candidates in USA. Apptegy is a company dedicated to transforming how schools communicate and shape the future of education. As the Head of GTM Analytics, you will lead the analytical intelligence behind the go-to-market strategy, establishing the GTM Analytics function and providing insights that influence Sales, Marketing, and Client Success teams.

Responsibilities

• Lead diagnostic analytics across the full GTM funnel — segmentation, ICP refinement, pipeline conversion, win/loss, and cohort analysis — proactively surfacing trends, risks, and inflection points before they become problems, and always bringing a point of view on what to do next
• Own the analytical inputs to executive reporting — the data, diagnostics, and narratives that power ELT reviews, QBRs, and Board reporting — ensuring leadership always has a clear, accurate picture of GTM performance and risk
• Define the vision and roadmap for how AI augments and accelerates the GTM Analytics function — from applying LLMs to unstructured data sources, to building AI-assisted analytical workflows that expand what's analytically possible, not just what's faster
• Build and maintain a suite of predictive models and data products — including propensity to buy, churn risk, expansion likelihood, forecast accuracy, and account and territory scoring — that help GTM teams prioritize and act with confidence
• Partner with Sales, Marketing, and Client Success leadership to develop analytical frameworks that inform territory design, quota setting, headcount allocation, and GTM strategy
• Design and oversee GTM experimentation — test design and measurement frameworks for sales motions, campaigns, and retention initiatives — to drive evidence-based decision-making across the revenue org
• Design and maintain a core reporting suite in Tableau covering executive, operational, and self-service analytics that give every level of the business a trusted, single view of GTM performance
• Own and evolve the core GTM metrics framework — defining what we measure, ensuring consistent definitions, and governing change over time — and act as the primary analytical requirements owner for the Data team, translating GTM business needs into clear data requests and partnering on prioritization and governance
• Define the vision and operating model for the GTM Analytics function, including hiring, developing, and leading a team of analysts as the business scales

Skills

• Experience in leading diagnostic analytics across the full GTM funnel including segmentation, ICP refinement, pipeline conversion, win/loss, and cohort analysis
• Ability to proactively surface trends, risks, and inflection points before they become problems
• Experience in owning analytical inputs to executive reporting, ensuring leadership has a clear, accurate picture of GTM performance and risk
• Capability to define the vision and roadmap for how AI augments and accelerates the GTM Analytics function
• Experience in building and maintaining predictive models and data products including propensity to buy, churn risk, expansion likelihood, forecast accuracy, and account and territory scoring
• Ability to partner with Sales, Marketing, and Client Success leadership to develop analytical frameworks that inform territory design, quota setting, headcount allocation, and GTM strategy
• Experience in designing and overseeing GTM experimentation including test design and measurement frameworks for sales motions, campaigns, and retention initiatives
• Ability to design and maintain a core reporting suite in Tableau covering executive, operational, and self-service analytics
• Experience in owning and evolving the core GTM metrics framework, ensuring consistent definitions and governing change over time
• Ability to act as the primary analytical requirements owner for the Data team, translating GTM business needs into clear data requests
• Experience in defining the vision and operating model for the GTM Analytics function, including hiring, developing, and leading a team of analysts

Benefits

• Comprehensive medical, dental, vision, and life insurance coverage
• Retirement 401(k) with employer match
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)
• Mental Health Reimbursement
• Unlimited paid time off, including seasonal (December) company-wide time off
• Paid parental and medical leave
• Private medical insurance for you and your dependents
• Life insurance
• 15 days Aguinaldo
• Vales de Despensa
• Fondo de Ahorro
• Caja de Ahorro
• Flexible paid time off policy
• Paid travel to/from Little Rock, Arkansas for Onboarding.

Company Overview

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