[Remote] Fractional Social Media & Community Manager

Note: The job is a remote job and is open to candidates in USA. Emora Health is building a mental health platform for the new generation, helping kids, teens, young adults, and parents access therapy and mental health support. They are seeking an experienced Social Media & Community Manager to oversee the day-to-day operations of their organic social channels, manage content, engage with the community, and shape their social presence.

Responsibilities

• Own the day-to-day management of Emora's organic social channels
• Schedule and publish content across all platforms
• Maintain and manage the social content calendar
• Ensure content is optimized for each platform
• Coordinate closely with the Director of Creative Marketing on upcoming content and campaigns
• Monitor and respond to comments and conversations across all social platforms
• Engage with followers in a thoughtful, authentic, and brand-aligned manner
• Monitor comments on both organic and paid content
• Escalate sensitive mental health, customer support, or clinical conversations to the appropriate internal team
• Help foster a positive and supportive online community
• Identify social trends, platform shifts, and emerging content opportunities
• Bring proactive content ideas and recommendations to the team
• Help develop recurring content series and community-building initiatives
• Collaborate on content concepts, hooks, and messaging
• Identify opportunities to participate in relevant cultural and platform conversations in a brand-safe way
• Track engagement and channel performance
• Share regular insights and recommendations
• Surface content opportunities based on audience behavior and platform trends

Skills

• 3+ years of social media management experience
• Proven experience managing brand accounts across multiple platforms
• Strong understanding of Instagram, Facebook, Threads, TikTok, LinkedIn, and YouTube
• Excellent writing and communication skills
• Strong organizational skills and attention to detail
• Experience owning content calendars and publishing workflows
• Strong community management instincts
• Ability to work independently and proactively
• Ability to learn and work with a suite of in-house insights and creative pipeline tools
• Comfortable working directly within native social platforms
• Experience in healthcare, mental health, parenting, education, or wellness
• Experience working with startups
• Copywriting experience
• Strong visual taste and content instincts
• Understanding of basic design principles and what makes content perform on social platforms
• Experience identifying and capitalizing on social trends in a thoughtful, brand-safe way

Company Overview