[Remote] Director, Media Planning
Note: The job is a remote job and is open to candidates in USA. Underscore Marketing is a woman-owned, independent agency specializing in life sciences. They are seeking a Director of Media Planning to lead integrated media strategy for pharmaceutical brands, focusing on omnichannel planning and ensuring media drives business outcomes.
Responsibilities
- Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans
- Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift
- Bring a strong point of view rooted in data, experience, and market understanding
- Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels
- Ensure media plans reflect the full patient and HCP journey, not siloed tactics
- Serve as a trusted advisor
- Present media strategy with confidence, clarity, and conviction
- Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact
- Set a high bar for strategic thinking, rigor, and accountability
- Oversee external media partners to ensure high quality, efficient, and on strategy execution
- Own large media budgets, optimizing investment to maximize investment spend
- Partner with strategy and media activation teams to interpret performance and drive inflight optimization
- Stay ahead of media, data, and platform evolution in pharma
- Leverage and adopt smarter, more effective ways to reach and engage audiences
Skills
- 8+ years of media planning experience, with deep pharma expertise (HCP + DTC)
- Strong media agency background with proven client facing leadership
- Fluency in MLR/FDA requirements and pharma media realities
- Expertise across digital channels, data partners and media research tools
- Clear, confident communicator who can influence senior stakeholders
- Bachelor's degree required, MBA a plus
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