[Remote] Senior Content Marketing Strategist

Note: The job is a remote job and is open to candidates in USA. Automattic is the company behind WordPress VIP, the world’s leading enterprise content management platform. They are seeking a Senior Content Marketing Strategist who will own the content strategy that enhances brand authority and pipeline through original research and effective SEO and AIO strategies.

Responsibilities

• Translate business priorities into a content plan that spans the buyer journey, from category POV to bottom-funnel enablement
• Ship research reports every quarter, each anchored in proprietary data and a take worth defending
• Set strategy for how we win on traditional search and LLM-driven discovery—ChatGPT, Claude, Perplexity, AI Overviews
• Author and maintain the brand voice and usefulness/nerdiness rubric that every piece of content runs against
• Own the team’s read on its own performance—blog rankings and sessions, GTM campaign LP and email performance, tentpole engagement and afterlife
• Spot the moments worth jumping on—competitor news, industry milestones, NASA-style cultural openings—and drive a fast play with the agent stack
• Own the customer-stories engine end-to-end: intake from customer-facing teams, candidate pipeline, customer relationship coordination, interview prep, video shoots (remote or on-site with a crew), the written piece itself, and editorial direction across both written and video assets
• Be the content team’s primary interface with Demand Gen (campaign briefs, positioning), Sales (case study selection, talk track input), Customer Marketing (advocacy), Paid (campaign assets), and PR/comms (tentpole launches, reactive moments)
• Manage the team’s contractor partners across SEO, copywriting, and PR-content coordination

Skills

• 8+ years in B2B SaaS content marketing, ideally enterprise SaaS or technology
• Track record of driving original research reports—multiple shipped, with measurable impact on brand authority and pipeline
• First-class writing and editing ability; you can distill complex subjects clearly for a sophisticated enterprise audience
• Hands-on AI fluency—you use AI agents and LLM tools daily and can show specific examples of how you've built or implemented them
• Strong measurement conviction—you can name the right metrics for content at this stage and report on them holistically
• Experience marketing to CMOs, CTOs, or CIOs
• Familiarity with GA4, Looker Studio, SEMRush, Ahrefs, Salesforce, HubSpot, and Parse.ly for pipeline and attribution reporting
• Experience leading content strategy in a contractor-heavy or hybrid in-house/contractor model
• Bachelor's degree or equivalent professional experience
• BONUS: Market expertise. Experience in B2B marketing to CMOs, CTOs, or CIOs in media, public sector, and the enterprise (fintech, manufacturing, B2B SaaS)

Benefits

• Fully-remote company
• Open vacation policy
• To see a full list of benefits by country, consult our Benefits Page

Company Overview