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Marketing Associate

Work from home Full-time role Hiring

CoverForce is building the foundation for the next generation of commercial insurance through their innovative API. They are seeking a Marketing Associate to help develop their go-to-market engine by running campaigns, optimizing automation, and using data to drive growth.

Responsibilities

  • Run creative campaigns that get noticed. Executive gifting, hand-curated dinners, personalized outreach, surprise-and-delight plays. The kind of work that ends up in someone's office, not their spam folder
  • Own conference execution end-to-end. You'll build target lists from CRM and platform data, run pre-event outreach, coordinate dinners, chase every meeting that matters, and run the post-event follow-up that actually converts
  • Build and optimize automation. Multi-step workflows in n8n across HubSpot, Slack, email, LinkedIn, and other channels that route the right message to the right person at the right moment. You'll inherit a stack that already works and you'll make it work better
  • Use AI everywhere it helps. Drafting copy, enriching contacts, building agents, prototyping internal tools, running research, generating creative concepts. We give you the freedom to use whatever tools work best — we care about outcomes
  • Experiment and test fast. Ad placements, subject lines, landing pages, list segments, gifts — everything's testable. Run the experiment, read the data, double down on what works, move on from what doesn't
  • Optimize with data. We track everything in HubSpot and other databases. You'll live in the data and use what you find to make the next campaign sharper than the last

Skills

  • 1–3 years in marketing, growth, RevOps, or BDR roles at a startup. B2B SaaS preferred
  • Excited to build things from scratch. You've shipped something — a workflow, a campaign, a tool, a side project — and you can show us
  • Strong writer. Short sentences. Clear thinking. No fluff
  • Comfortable with AI tools and prompt engineering. You've used them in real workflows — research, enrichment, prototyping, building agents
  • Data-curious. Spreadsheets are baseline. SQL is a plus
  • Bias toward action. You move from idea to live test quickly
  • Insurance, fintech, or vertical SaaS background
  • Built things in n8n, Zapier, Make, Clay, or similar
  • Light coding ability — Python, JavaScript, SQL — or genuine willingness to learn
  • Experience with cold email infrastructure (Instantly, Smartlead) or LinkedIn outreach (HeyReach)
  • Event marketing or field marketing experience

Benefits

  • Meaningful equity
  • Full healthcare, dental, and vision benefits for employees and their families.
  • Unlimited PTO.
  • Monthly in-person meetups (on the company).
  • Parental leave for all kinds of parents (including adoption and foster care).
  • Hybrid work environment (3 days in office).

Company Overview

  • CoverForce is a commercial insurance tech company offering a platform to quote, pay, and bind policies, connecting users. It was founded in 2020, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://www.coverforce.com.
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