Campaign Specialist, Influencer

Publicis Groupe ANZ is a leader in performance marketing, known for innovative technology and data solutions. They are seeking a Campaign Specialist to manage and optimize paid media campaigns, support influencer sourcing, and analyze campaign performance.

Responsibilities

• Participate in building and presenting strategy presentations and post-campaign insights for influencer, content and brand campaigns
• Set up, manage, and optimize paid media campaigns including: Facebook, Instagram, Tiktok, etc. by establishing KPIs and measuring against benchmarks
• Support influencer sourcing, onboarding and casting for each campaign to maximize campaign budgets and performance through pricing benchmarks and creative rational
• Train and educate influencers on CJ tools, platform and product solutions
• Develop client-facing and internal reports by compiling, analyzing and interpreting social and performance insights
• Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables
• Be a subject matter expert within influencer industry and paid media efforts

Skills

• 1-2 years related work experience with creators/influencers and/or paid social campaign execution
• You are able to collaborate with your team to solve complex issues
• You are proficient in Microsoft Office, especially Excel
• You have strong analytical skills
• You are respectful to varying opinions and perspectives
• Excellent organizational and communications skills with a strong attention to detail
• Strong client presentation skills
• Ability to work autonomously in a fast-paced environment in order to meet tight deadlines

Benefits

• 401K matching
• Wellness programs
• Comprehensive medical, dental, and vision coverage
• Flexible time off without the hassle of accrual
• A generous number of paid holidays
• Company-sponsored team-building events
• An Employee Referral Program
• Annual recognition awards
• Hybrid work arrangements for optimal work-life balance
• Parental bonding leave
• Backup care options for children and elders
• An employee discount program
• International SOS program for global support
• Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met
• Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met
• For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off

Company Overview