Senior Copywriter - DTC

McKinney is seeking a Senior Copywriter to create compelling copy for healthcare, wellness, and pharmaceutical brands, particularly in the direct-to-consumer space. The role involves collaborating with various teams to produce compliant and impactful content across multiple channels.

Responsibilities

• Concept and write campaign copy across channels including social, display, email, landing pages/web, tv/video, and print
• Turn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy
• Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression
• Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets
• Present work clearly, explain your thinking, and apply feedback to sharpen the work
• Manage multiple projects, timelines, and feedback cycles with focus and follow-through
• Working knowledge of pharmaceutical marketing standards and regulated creative development
• Ability to apply clinical references and brand strategy to shape clear, accurate, audience-appropriate messaging
• Sensitivity to patient experience and health literacy. Writing with empathy, clarity, and respect
• Curiosity to ask smart questions and deepen understanding of the category, audience, and business problem
• Use AI tools to accelerate ideation, research synthesis, and workflow efficiency, while maintaining high standards for accuracy, voice, and craft
• Stay current on emerging AI capabilities and advocate for smart, responsible use in the creative process
• Apply sound judgment around sourcing, representation, and medical/pharma sensitivity when using AI-assisted copy

Skills

• Proven experience writing preferably for healthcare/pharma
• Comfort working within collaborative creative, strategy, and review environments
• Owns concepts and messaging territories, from idea through execution
• Helps define brand voice, narrative, and creative approach
• Anticipates regulatory, strategic, and business considerations before they become issues
• Leads portions of client conversations and presents work with confidence and clarity
• Mentors junior writers through feedback, example, and partnership
• Balances creative ambition with pragmatism, knowing when to push and when to land the plane
• Concept and write campaign copy across channels including social, display, email, landing pages/web, tv/video, and print
• Turn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy
• Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression
• Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets
• Present work clearly, explain your thinking, and apply feedback to sharpen the work
• Manage multiple projects, timelines, and feedback cycles with focus and follow-through
• Working knowledge of pharmaceutical marketing standards and regulated creative development
• Ability to apply clinical references and brand strategy to shape clear, accurate, audience-appropriate messaging
• Sensitivity to patient experience and health literacy. Writing with empathy, clarity, and respect
• Curiosity to ask smart questions and deepen understanding of the category, audience, and business problem
• A portfolio demonstrating concepting, writing craft, and digital-first thinking
• Ability to move comfortably between big ideas and detailed execution
• Strong communication skills and confidence presenting work in collaborative settings
• Organization, resilience, and calm under pressure in a fast-paced environment
• Experience in healthcare/pharma marketing preferred

Benefits

• We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization.
• We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks.
• We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential.
• Our promotions are not limited to a specific time per year. Promotions are tied to performance.
• You must be authorized to work in the US for any employer.
• We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule.

Company Overview