Senior Paid Media Manager
What You'll Do
We're looking for a Senior Paid Media Manager to lead multi-channel paid media strategy, execution, and optimization across digital and offline channels. This role is responsible for driving scalable acquisition and pipeline growth through a diversified channel mix, balancing growth with efficiency. This is a remote position and will report to our VP, Growth Marketing #LI-Remote What Your Responsibilities Will Be Lead multi-channel paid strategy Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media Drive channel mix optimization to maximize incremental pipeline and revenue impact Align channel strategies to personas, segments, and funnel stages Drive performance and optimization Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC) Identify opportunities to improve efficiency and scale across channels Evaluate channel contribution and incrementality to inform investment decisions Budget ownership and allocation Own and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segments Align channel investment to segment-level pipeline and revenue goals Support forecasting and performance planning tied to business outcomes Experimentation and growth Build and own a structured experimentation roadmap to drive scalable growth Test new channels, formats, audiences, and creative strategies Cross-functional partnership Partner closely with Revenue Marketing, Product Marketing, and Sales to align on growth targets, feedback loops, and performance insights Establish strong feedback loops to inform optimization and performance insights Ensure tight integration across paid efforts to improve full-funnel performance What You'll Need to be Successful 7-10+ years in performance marketing across multiple paid channels Proven ability to scale multi-channel acquisition programs Strong analytical foundation with experience in attribution and experimentation Experience managing budgets with clear ROI accountability Ability to connect channel performance to business outcomes Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know. Apply To This Job