Senior Manager – Global Customer Lifecycle Marketing Strategy & Growth at arenaflex

About arenaflex

arenaflex is a pioneering force in the Connected Operations™ Cloud, delivering a platform that empowers organizations with physical operations to harness the power of the Internet of Things (IoT). By turning raw sensor data into actionable insights, arenaflex helps businesses across agriculture, construction, field services, transportation, and manufacturing improve safety, efficiency, and sustainability. Representing more than 40 % of global GDP, these industries form the backbone of our planet’s infrastructure, and arenaflex is at the forefront of digitally transforming them at scale. Our mission is to make the world’s physical operations smarter, greener, and safer—one connected device at a time.

Why This Role Matters

As the Senior Manager, Customer Lifecycle Marketing you will be the architect of arenaflex’s post‑sale experience. From the moment a customer signs up to the point they become a brand advocate, you will design, launch, and continuously refine data‑driven programs that drive adoption, retention, expansion, and renewal. This role sits at the intersection of Marketing, Customer Outcomes, Product, and Sales, giving you a unique platform to influence strategic direction, shape cross‑functional collaboration, and deliver measurable business impact across a global customer base.

Key Responsibilities

• Define and evolve the global lifecycle strategy: Craft a multi‑year vision and roadmap that spans onboarding, adoption, retention, expansion, renewal, and advocacy. Align the strategy with arenaflex’s broader business objectives and partner with senior leaders across Customer Outcomes, Product, Marketing, and Sales to ensure consistent execution.
• Operationalize the strategy through scalable programs: Build modular, reusable content frameworks, audience segmentation models, and automated journey maps that can be customized for diverse product lines and customer segments. Ensure each touchpoint drives key outcomes such as product activation, usage depth, and revenue expansion.
• Lead a high‑performing, globally oriented team: Recruit, mentor, and develop a team of lifecycle marketers, analysts, and program managers. Foster a culture of ownership, experimentation, and customer‑centric thinking, equipping the team with the tools and processes needed to deliver personalized experiences at scale.
• Drive always‑on testing and optimization: Implement a rigorous test‑and‑learn framework across journeys, channels, and segments. Design A/B and multivariate experiments, analyze results, and iterate quickly to improve activation, adoption, retention, and expansion metrics.
• Establish global lifecycle reporting: Partner with Marketing Operations and Data Analytics to create dashboards that surface health scores, campaign impact, and regional performance. Use these insights to prioritize initiatives, allocate resources, and communicate results to executive stakeholders.
• Translate customer insights into action: Leverage product usage data, support tickets, and Customer Success intelligence to surface friction points and opportunities. Feed these insights back into journey design, content creation, and automation logic to continuously enhance the customer experience.
• Champion arenaflex’s cultural principles: Model and embed core values—Customer Success Focus, Long‑Term Thinking, Growth Mindset, Inclusion, and Team Wins—across all lifecycle initiatives as the organization expands globally.

Essential Qualifications

• 8+ years of experience in lifecycle, retention, or growth marketing within a high‑growth, fast‑paced global technology company.
• At least 2 years of direct people‑management experience, with a proven track record of building and leading high‑performing teams.
• Demonstrated success designing, launching, and scaling end‑to‑end, data‑driven lifecycle programs across multiple market segments and geographies.
• Strategic, solutions‑oriented mindset with the ability to mobilize cross‑functional teams and deliver impactful outcomes in a rapidly changing environment.
• Executive presence and strong communication skills; ability to synthesize complex data into clear narratives and influence senior stakeholders.
• Hands‑on experience with modern customer engagement and analytics platforms such as Iterable, Gainsight, Salesforce, Tableau, or Databricks.
• Bachelor’s degree from an accredited four‑year institution (or equivalent practical experience).

Preferred Qualifications & Skills

• Deep expertise in leveraging marketing automation and customer engagement platforms to build, orchestrate, and optimize personalized lifecycle journeys.
• Advanced ability to interpret behavioral data, derive actionable insights, and translate them into strategic programs—particularly through structured experimentation frameworks.
• Experience managing structured testing workflows, iterating programs based on performance metrics, and continuously refining campaigns to maximize ROI.
• Proven ability to articulate journey strategies that directly impact business outcomes such as net retention, customer lifetime value, and expansion revenue.
• Comfort with ambiguity, rapid prioritization, and a bias for turning insight into execution quickly.
• Passion for mentoring diverse talent and fostering an inclusive, collaborative team environment.

What We Offer

arenaflex provides a competitive total compensation package that includes a base salary range of $119,840 – $214,000 USD, performance‑based bonuses, and equity participation. Our benefits suite features comprehensive health, dental, and vision plans, generous paid time off, parental leave, and a flexible remote‑first work model that supports work‑life harmony. Employees also enjoy a robust learning budget, wellness programs, and access to cutting‑edge technology to fuel personal and professional growth.

Career Growth & Development

At arenaflex, your career trajectory is limited only by your ambition. You will have access to:

• Mentorship from senior leaders who champion continuous learning and provide guidance on strategic thinking, data analytics, and leadership.
• Cross‑functional rotation opportunities that allow you to deepen expertise in product, sales, or customer success while expanding your influence.
• Professional development programs including certifications in analytics, marketing automation, and advanced project management.
• Leadership pathways that prepare you for senior director or VP roles as arenaflex scales its global footprint.

Our Culture & Values

arenaflex is built on a foundation of inclusion, curiosity, and relentless innovation. We celebrate diverse perspectives, encourage bold ideas, and reward collaborative wins. Our core principles—Customer Success Focus, Long‑Term Thinking, Growth Mindset, Inclusion, and Team Wins—guide every decision, from product roadmap to daily interactions. We believe that a supportive, transparent, and empowering environment fuels the creativity needed to solve the world’s most complex operational challenges.

Commitment to Diversity, Equity & Inclusion

arenaflex welcomes applicants of all backgrounds. All qualified candidates will receive consideration without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, protected veteran status, disability, age, or any other characteristic protected by law. We rely on the unique approaches of our team members to solve complex problems and strive to create a workplace where everyone can thrive.

Benefits & Perks

Full‑time employees enjoy a competitive total compensation package, remote‑first flexibility, comprehensive health benefits, generous paid time off, parental leave, wellness programs, and a vibrant employee resource group network. For a deeper look at our benefits, visit our Benefits page.

Accommodations

arenaflex is committed to providing an inclusive work environment. If you require reasonable accommodations during the recruiting process, please email [email protected] or click here to let us know.

Flexible Working Model

We embrace a flexible working model that supports both remote and hybrid arrangements. While many roles are fully remote, certain positions may benefit from proximity to an arenaflex office to facilitate collaboration and access to resources. All location requirements are clearly indicated in the job description, and we strive to ensure every team member can contribute effectively, regardless of where they work.

Fraud Prevention Notice

arenaflex does not charge any fees to applicants at any stage of the hiring process. Official communications will only come from email addresses ending in @arenaflex.com or @us-greenhouse-mail.io. For more information on how to protect yourself from fraudulent job offers, please read our blog post.

How to Apply

If you are ready to shape the future of global customer lifecycle marketing and make a tangible impact on industries that power the world, we want to hear from you. Click the link below to submit your application and start your journey with arenaflex.

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