Senior Customer Lifecycle Marketing Manager – Revenue‑Growth, Adoption & Expansion Strategy, Storytelling & Enablement

About arenaflex – Empowering Customers to Thrive

arenaflex is a fast‑growing leader in the video‑hosting and online‑content ecosystem, helping businesses of every size turn ideas into compelling visual stories. Our platform powers millions of creators, marketers, and product teams worldwide, delivering reliable, high‑quality video experiences that drive engagement, conversion, and brand loyalty. At arenaflex, we believe that the true measure of success is the success of our customers, and we invest heavily in the people, processes, and technology that make that possible.

As a remote‑first organization with a vibrant, inclusive culture, arenaflex offers a collaborative environment where innovative thinking is celebrated, continuous learning is encouraged, and every employee has the autonomy to shape their own career path. If you are passionate about turning data‑driven insights into impactful marketing programs that fuel revenue growth, we want you on our Lifecycle Marketing team.

Why This Role Matters

The Senior Customer Lifecycle Marketing Manager is the architect of the end‑to‑end journey that turns new users into enthusiastic advocates. You will own the strategic design, execution, and optimization of campaigns that guide customers from activation through adoption, expansion, and renewal. By weaving together storytelling, education, and data‑centric tactics, you will directly influence arenaflex’s revenue expansion, customer retention, and brand reputation.

Key Responsibilities

Drive Revenue Through Product Adoption & Expansion

• Lead the conception and launch of lifecycle campaigns that inspire customers to activate core features, adopt advanced functionalities, and upgrade to higher‑value plans.

• Own the messaging framework and end‑to‑end execution for critical expansion touchpoints, including onboarding sequences, upgrade prompts, and upsell journeys.

• Partner with Customer Success, Product Marketing, and Product Management to surface high‑value behaviors and craft programs that reinforce them.

• Continuously monitor campaign performance, using revenue‑impact metrics (e.g., expansion ARR, MRR uplift) rather than solely engagement metrics to guide optimization.

• Think like a business owner: translate lifecycle engagement data into actionable insights that drive expansion, retention, and activation revenue streams.

Uncover & Amplify Customer Success Stories

• Identify standout customers, conduct in‑depth interviews, and build a scalable library of stories, testimonials, and case studies that showcase real‑world impact.

• Integrate these narratives into lifecycle campaigns to illustrate the tangible benefits of arenaflex’s platform at key upgrade moments.

• Collaborate with Customer Success and Product Marketing to ensure stories align with target personas, plan tiers, and strategic business objectives.

Deliver Success Enablement Content

• Transform how‑to guides, product tutorials, and educational assets into lifecycle‑ready formats such as targeted emails, in‑app messages, and post‑webinar follow‑ups.

• Guarantee that users understand when and how to leverage high‑impact features that drive stickiness and plan upgrades.

• Work closely with Product Marketing, Support, and Content teams to fill knowledge gaps throughout the customer journey.

Collaborate to Scale What Works

• Partner with creative and content teams to identify gaps in the journey and co‑create new assets that resonate with specific segments.

• Repurpose existing webinars, guides, and blog posts into high‑impact lifecycle touchpoints, communicating performance insights across onboarding, nurture, and upgrade phases.

• Team up with Marketing Operations and Business Intelligence to refine segmentation, targeting, and measurement frameworks.

• Align marketing automation with Customer Success and Sales workflows to ensure seamless expansion strategies.

• Leverage behavioral data to proactively flag journey gaps and launch smart, scalable programs that close them.

What We’re Looking For – Essential Qualifications

• 5–7 years of experience in customer marketing, lifecycle marketing, or customer success with a proven track record of driving revenue growth.

• Deep familiarity with B2B SaaS customer journeys, especially in product‑led or self‑serve business models.

• Demonstrated ability to design, launch, and scale programs that measurably increase product adoption, retention, and expansion.

• Exceptional storytelling talent, with strong interviewing, writing, and communication skills.

• Robust project‑management capabilities and a collaborative mindset that thrives in cross‑functional environments.

• Hands‑on experience creating and executing email campaigns as part of broader lifecycle initiatives.

• Analytical thinker who uses data to prioritize initiatives, optimize performance, and prove impact.

• Proficiency with marketing automation and customer data platforms (e.g., arenaflex, arenaflex, arenaflex, arenaflex).

• Comfort working with customer data to personalize outreach and identify pivotal moments in the journey.

Preferred Qualifications – Bonus Points For

• Extensive experience owning onboarding, upgrade, or retention campaigns from start to finish.

• Background in SaaS or product‑led growth environments where rapid iteration and data‑driven decision‑making are the norm.

• Passion for customer storytelling, success enablement, and continuous learning.

• Familiarity with revenue‑focused marketing metrics such as MMR, expansion ARR, and churn‑rate reduction.

Core Skills & Competencies

• Strategic Vision: Ability to see the big picture and translate it into tactical, revenue‑generating programs.
• Data Literacy: Strong command of analytics tools, cohort analysis, and KPI tracking to drive evidence‑based decisions.
• Communication: Clear, persuasive writing and presentation skills for both internal stakeholders and external audiences.
• Collaboration: Proven success partnering with product, sales, customer success, and creative teams.
• Adaptability: Comfortable navigating a fast‑moving environment, iterating quickly, and embracing change.
• Customer‑Centric Mindset: Deep empathy for the customer journey and a relentless focus on delivering value.

Career Growth & Learning Opportunities

At arenaflex, your professional development is a priority. You will have access to:

• Mentorship from senior leaders in marketing, product, and revenue operations.

• Annual professional development stipend for courses, certifications, conferences, and industry events.

• Opportunities to lead cross‑functional initiatives that influence company‑wide strategy.

• Regular knowledge‑sharing sessions, internal workshops, and a culture that encourages curiosity.

• Clear promotion pathways toward senior director or head of lifecycle marketing roles.

Work Environment & Culture at arenaflex

arenaflex embraces a remote‑first philosophy, allowing you to work from anywhere in the continental United States while also offering a vibrant office hub in Cambridge, MA for those who enjoy occasional in‑person collaboration. Our culture is built on four pillars:

• Inclusivity: A diverse workforce where every voice is heard and respected.
• Innovation: Freedom to experiment, fail fast, and iterate on ideas that move the needle.
• Well‑Being: Flexible time off, mental‑health resources, and a supportive community.
• Impact: Direct contribution to customer success and company growth, with measurable outcomes.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to attract and retain top talent:

• Base salary aligned with market benchmarks for senior lifecycle marketing roles.

• Performance‑based bonuses tied to revenue‑impact metrics.

• Equity participation through employee stock options.

• 401(k) plan with a 3% company match (Roth option available).

• Fully paid health, dental, and vision insurance for employees and families.

• Pre‑tax Flexible Spending Accounts (FSA) and Dependent Care accounts.

• 16 weeks of paid parental leave to support new families.

• Generous Flexible Time Off (FTO) policy encouraging work‑life balance.

• Remote‑first work model with a home‑office stipend for equipment and ergonomics.

• Annual professional development budget for learning and growth.

• Pet‑insurance discounts and occasional swag to celebrate milestones.

Location Opportunities

arenaflex is a remote‑first company. Team members can work from our modern Cambridge, MA office or from any location within the continental United States. We provide the tools, technology, and support needed to thrive wherever you choose to work.

Commitment to Equality & Inclusion

arenaflex is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where every employee feels valued, respected, and empowered to bring their authentic selves to work. Discrimination or harassment of any kind is not tolerated.

Ready to Shape the Future of Customer Lifecycle Marketing?

If you are a revenue‑minded, insight‑driven marketer who loves turning data into stories that inspire growth, we invite you to join arenaflex’s Lifecycle Marketing team. Bring your expertise, curiosity, and passion for customer success, and help us build programs that not only celebrate our customers but also drive meaningful business outcomes.

Apply today and become a catalyst for growth at arenaflex!