Senior Customer Marketing Lead – UK – Advisory Board Strategy, Community Engagement & Growth for Accounting & Small Business Solutions

About arenaflex – Empowering Business Growth Through Insightful Automation

arenaflex is a global leader in cloud‑based financial and business management solutions. Our mission is to empower entrepreneurs, accountants, and small‑to‑medium enterprises to thrive by automating routine tasks, delivering actionable data, and connecting users with the right advisors, apps, and ecosystems. By turning complex financial processes into intuitive experiences, arenaflex fuels stronger economies, drives innovation, and creates lasting value for every stakeholder.

Why This Role Matters

As a Customer Marketing Lead based in the United Kingdom, you will sit at the strategic intersection of product, marketing, and customer advocacy. You will shape the global advisory board strategy for Accounting Bookkeeping (AB) while delivering localized, high‑impact programs for both AB and Small Business (SB) segments. Your work will transform advisory boards from simple feedback mechanisms into powerful strategic assets that influence product roadmaps, amplify authentic advocacy, and deliver measurable ROI.

Key Responsibilities

Global AB Advisory Board Strategy Development

• Partner with the Director of Customer Marketing to craft a scalable, cross‑regional strategy for AB advisory boards across the US, UK, and ANZ markets.
• Design standardized frameworks, selection criteria, onboarding processes, and engagement models that can be adapted locally without sacrificing global consistency.
• Develop programming concepts that deliver tangible value to board members while extracting deep strategic insights for arenaflex.
• Define clear metrics, reporting structures, and dashboards to demonstrate the business impact of advisory board activities.
• Facilitate knowledge‑sharing sessions across regions, ensuring best‑practice exchange and continuous improvement.

Regional Advisory Board Execution (AB & SB)

• Lead the end‑to‑end management of advisory board members in the UK, including selection, onboarding, and ongoing engagement for AB, SB, and relevant enterprise segments.
• Design and facilitate compelling workshops that surface actionable insights while providing participants with immediate, relevant takeaways.
• Build deep, trust‑based relationships with board members, understanding their business challenges to tailor discussions and recommendations.
• Collaborate closely with product, marketing, and senior leadership to ensure advisory insights directly shape product strategy and go‑to‑market plans.
• Convert board members into proactive brand advocates who generate referrals, testimonials, case studies, and user‑generated content.
• Develop communication plans and content assets that disseminate board insights across internal and external channels.
• Implement retention strategies that keep high‑value members engaged, motivated, and eager to contribute over the long term.
• Collect, analyze, and act on detailed workshop feedback to continuously refine product and GTM strategies.

Ongoing Community Management & Communication

• Own active Slack (or equivalent) channels for Customer Advisory Board (CAB) members, ensuring consistent, high‑value interaction between formal meetings.
• Craft a content calendar for community channels that maintains member interest, encourages peer‑to‑peer dialogue, and showcases exclusive insights.
• Support the planning and delivery of flagship advisory events, including side events at major conferences such as arenaflex Connect.
• Produce timely, relevant content—whitepapers, mini‑reports, video snippets—that provides exclusive value to CAB members.
• Establish clear communication cadences, protocols, and escalation paths to keep members informed and engaged.
• Monitor engagement metrics, proactively address participation dips, and re‑ignite conversation when needed.
• Leverage digital platforms to validate ideas, gather rapid feedback, and keep the advisory loop continuously moving.

Cross‑Functional Collaboration

• Identify and enlist a diverse set of internal stakeholders—product managers, engineers, sales leaders, and customer success champions—to enrich advisory board outcomes.
• Maintain strong, transparent relationships with all stakeholders, ensuring they are well‑informed and aligned with advisory objectives.
• Break down silos by championing a “one‑team” mindset, reinforcing that every department contributes to shared business goals.
• Produce comprehensive, visually compelling reports that translate advisory insights into actionable recommendations for senior leadership.
• Act as a knowledge hub, proactively disseminating insights, updates, and learnings across the organization.

Process Excellence & Innovation

• Continuously monitor key performance indicators, benchmarks, and qualitative feedback to refine processes, products, and outcomes.
• Rapidly resolve process bottlenecks, ensuring minimal disruption to advisory board workflows.
• Implement preventative measures that reduce the recurrence of identified issues.
• Balance a focus on strategic results with a commitment to operational efficiency and quality.
• Experiment with alternative approaches, pilot new tools, and iterate based on data‑driven learnings.
• Apply creative problem‑solving skills to develop innovative solutions for complex challenges.
• Foster a culture of creativity, encouraging teammates to contribute fresh ideas and co‑create solutions.
• Proactively assess and mitigate risks associated with advisory programs, ensuring compliance and stakeholder confidence.

Success Indicators

• Delivery of a comprehensive global AB advisory board strategy that is consistently executed across all regions.
• High‑engagement, vibrant AB and SB advisory boards in the UK, reflected by strong attendance and active participation.
• Robust Slack community metrics—daily active users, message volume, and sentiment scores—demonstrating sustained member involvement.
• Clear, measurable influence of advisory insights on product roadmap decisions and go‑to‑market strategies.
• Elevated satisfaction scores from board members, indicating perceived value and relevance.
• Increased external advocacy, evidenced by testimonials, referrals, and user‑generated content originating from board participants.
• Recognition of advisory boards as strategic assets rather than mere feedback channels within arenaflex.
• Stakeholders consistently informed, aligned, and supportive of advisory initiatives.
• Innovative program enhancements that set new industry standards for customer advisory excellence.
• Established ROI metrics that quantify the financial and strategic impact of advisory board activities.

Critical Competencies

• Exceptional facilitation skills—able to guide diverse groups toward productive, insight‑rich discussions.
• Polished communication abilities—delivering complex concepts with clarity, precision, and persuasive storytelling.
• Talent for encouraging diverse perspectives, synthesizing ideas, and fostering inclusive dialogue.
• Strong project management acumen—meticulous attention to detail, multi‑tasking, and deadline adherence.
• Data‑driven mindset—measuring program effectiveness, interpreting analytics, and demonstrating ROI.
• Resilient tenacity—achieving results despite obstacles, ambiguity, or shifting priorities.

Required Experience & Qualifications

• Extensive background in marketing, customer advocacy, or related disciplines, preferably within SaaS, accounting, or financial services.
• Proven track record of designing, launching, and managing customer advisory programs or comparable engagement initiatives.
• Demonstrated experience overseeing online communities and driving digital engagement at scale.
• Deep understanding of B2B marketing dynamics, with a focus on accounting, bookkeeping, or small‑business ecosystems.
• Experience navigating matrixed, global organizations—balancing global consistency with regional relevance.
• Strong analytical capabilities—comfortable working with quantitative and qualitative data to inform strategy.
• Excellent interpersonal skills—building trust with senior customers, internal stakeholders, and cross‑functional teams.

Preferred Qualifications

• Hands‑on experience with community platforms (e.g., Slack, Discord, Microsoft Teams) and virtual event facilitation tools.
• Background in product management or product marketing, providing insight into roadmap prioritization.
• Familiarity with agile methodologies and iterative product development cycles.
• Track record of publishing thought leadership content—blogs, whitepapers, webinars—that positions the organization as an industry authority.
• Certification in project management (PMP, PRINCE2) or related fields.

Core Skills & Competencies

• Strategic thinking – ability to translate high‑level business goals into actionable advisory programs.
• Facilitation & moderation – guiding workshops, roundtables, and virtual sessions with confidence.
• Relationship building – nurturing long‑term partnerships with board members and internal champions.
• Analytical rigor – extracting insights from qualitative feedback and quantitative metrics.
• Communication – crafting compelling narratives for internal reports, external content, and stakeholder updates.
• Adaptability – thriving in fast‑changing environments and adjusting programs to meet evolving needs.
• Innovation – continuously seeking new ways to add value for advisory members and the broader business.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its people. In this role, you will:

• Gain exposure to senior leadership across product, marketing, and go‑to‑market functions, positioning you as a strategic influencer.
• Lead high‑visibility, cross‑functional initiatives that directly shape the future of arenaflex’s core product suite.
• Access a robust learning platform offering courses on data analytics, community management, facilitation techniques, and leadership development.
• Participate in mentorship programs, networking events, and industry conferences to expand your professional footprint.
• Potentially progress into senior product marketing, global program leadership, or customer experience executive roles as you demonstrate impact.

Culture, Values & Benefits at arenaflex

arenaflex champions a human‑first culture built on respect, fairness, and inclusion. Our diverse workforce fuels innovative thinking, and we celebrate the unique perspectives each employee brings. As part of our team you will enjoy:

• Flexible working arrangements—including remote‑first options and hybrid office spaces designed for collaboration.
• Generous paid time off, plus statutory holidays, and dedicated mental‑wellness days.
• Comprehensive health benefits covering medical, dental, vision, and disability insurance.
• Family‑support programs such as 26 weeks of paid parental leave, fertility assistance, and child‑care subsidies.
• Retirement savings plans with employer matching contributions.
• Employee stock purchase and share‑ownership opportunities, aligning your success with the company’s growth.
• Well‑being allowances, on‑site fitness facilities, healthy snack options, and regular wellness programming.
• Employee resource groups (ERGs) that foster community, mentorship, and advocacy for under‑represented groups.
• Continuous learning budgets, tuition reimbursement, and access to industry certifications.

Compensation & Perks

arenaflex offers a competitive salary package aligned with market benchmarks for senior marketing leadership roles in the UK. In addition to base pay, you will receive performance‑based bonuses, equity awards, and a comprehensive benefits suite designed to support your professional and personal aspirations.

How to Apply

If you are passionate about turning customer insights into strategic advantage, love building vibrant communities, and thrive in a fast‑moving, globally‑connected environment, we want to hear from you. Submit your application through the link below, and let’s shape the future of business finance together.

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