Manager, Business Development, Enterprise

Company Overview Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru. Why Work at Brother? Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning. Role Overview The Manager, Business Development, Enterprise is responsible for cultivating and expanding relationships with channel partners, ISVs, and other focus partner and alliance accounts within assigned verticals. This role focuses on executing go‑to‑market initiatives, driving partner enablement, and supporting sales opportunities by building trust, uncovering customer needs, and aligning solutions to deliver measurable value. This position plays a critical role in day‑to‑day business development activities—prospecting, nurturing accounts, coordinating with internal teams, and ensuring partner and customer success. Success in this role is measured by the ability to strengthen relationships, accelerate pipeline growth, and contribute to revenue objectives across Retail and Transportation & Logistics markets. Duties & Responsibilities Business Development

• Research and define the best markets & solutions for BMS' mobile, desktop, and industrial label printers to focus on with a clear go-to-market strategy
• Build go-to-market plans with alliance partners and drive all aspects of strategic alliance relationships
• Help to develop and then execute key marketing plans in conjunction with BMS' marketing team with defined ISV, VAR and alliance partners in the targeted vertical market(s).
• Help sales teams in executing sales / marketing plans with partners
• Generate new sales demand, working with various elements of BMS’ Marketing and Lead Generation teams
• Provide industry expertise and act as a subject matter expert to partners, end-user customers, internal sales resources, and marketing representatives
• Effectively communicate to management with timely and accurate reports, updates, proposals and business cases

Partner Engagement

• Define, recruit, and develop key ISVs, VARs, and alliance partners who are focused on BMS’ targeted vertical market solutions, with the goal of achieving established revenue goals
• Drive the technical integration of ISVs', VARs' or alliance partners' solutions with Brother Mobile's platforms and identify areas to penetrate with a combined partner / BMS solution

Customer Engagement

• Educate top end-user customers in conjunction with the sales teams on the business value proposition of BMS' mobile, desktop and industrial label printing solutions
• Lead participation in appropriate trade shows, conferences, and other events
• Understand the customer's business and product requirements and effectively communicate back new application or product opportunities to marketing and product management

Experience & Qualifications Education Level

• Bachelor's Degree (or equivalent experience) in Business, Marketing, Finance, or related field

Experience Level

• 7 + years of combined experience in one or a combination of the following functions: Business development, vertical marketing, product marketing/management, channel or alliance management; Experience working with enterprise-level IT vendors
• 3+ years of experience selling to or engaging with customers in Retail or Transportation & Logistics industries.

Software/Technical Skills

• Knowledge of MS Office (Word, Outlook, PowerPoint, Excel)

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