Senior CPS Customer Director – North America Strategy & Growth Leader for Beverage Equipment, Parts & Service

About arenaflex – A Global Beverage Powerhouse

arenaflex stands at the forefront of the worldwide beverage industry, delivering iconic brands and innovative solutions to millions of consumers every day. With a legacy of more than a century, arenaflex combines deep market insight, cutting‑edge technology, and a relentless focus on sustainability to stay ahead of evolving consumer tastes. Our commitment to excellence, diversity, and community impact fuels a vibrant culture where bold ideas thrive and careers flourish. As we expand our Cold Drink Equipment, Parts, and Service (CPS) portfolio across North America, we are seeking a visionary leader to shape and execute the customer strategy that will drive the next wave of growth.

Why This Role Matters

The CPS Customer Director for North America will be the strategic architect behind arenaflex’s relationships with key beverage partners, distributors, and service providers. This senior position is pivotal in translating market opportunities into profitable revenue streams, ensuring that our equipment, parts, and service offerings remain the preferred choice for customers across the continent. If you are passionate about building lasting partnerships, leveraging data‑driven insights, and leading high‑performing teams, this role offers the platform to make a lasting impact on a global brand.

Key Responsibilities

• Strategic Planning: Design, develop, and execute a comprehensive North American customer strategy for the CPS business, aligning with arenaflex’s broader corporate objectives.
• Customer Partnership Management: Cultivate and sustain deep, trust‑based relationships with top-tier beverage manufacturers, distributors, and service networks.
• Revenue Growth: Identify, prioritize, and capture new business opportunities that expand market share and drive sustainable profit growth.
• Cross‑Functional Collaboration: Partner with product development, supply chain, finance, and marketing teams to ensure seamless execution of customer‑centric initiatives.
• Market Intelligence: Monitor industry trends, competitor movements, and regulatory changes to proactively mitigate risks and seize emerging opportunities.
• Customer Communication: Establish regular touchpoints, business reviews, and feedback loops to understand evolving customer needs and deliver exceptional service.
• Product Expertise: Maintain an in‑depth knowledge of the CPS portfolio, enabling effective positioning, upselling, and solution selling.
• Data‑Driven Decision Making: Leverage analytics and performance metrics to track results, diagnose gaps, and implement corrective action plans.
• Contract Negotiation: Lead negotiations on pricing, terms, and service agreements to secure profitable and mutually beneficial contracts.
• Team Leadership: Inspire, coach, and develop a regional team of CPS sales professionals, fostering a high‑performance culture focused on targets and customer satisfaction.
• Brand Advocacy: Act as the public face of arenaflex for CPS customers, embodying our values of integrity, innovation, and excellence.
• Continuous Improvement: Drive initiatives that enhance customer loyalty, streamline processes, and elevate the overall customer experience.

Essential Qualifications

• Minimum 10 years of progressive experience in sales, account management, or business development within the beverage, equipment, or related consumer goods sectors.
• Proven track record of managing multi‑million‑dollar accounts and delivering consistent revenue growth.
• Demonstrated ability to develop and implement strategic plans that align with corporate objectives.
• Strong analytical mindset with experience using CRM systems, data visualization tools, and performance dashboards.
• Exceptional negotiation skills and a deep understanding of contract structures, pricing models, and profitability analysis.
• Excellent communication and presentation abilities, capable of influencing senior executives and cross‑functional partners.
• Leadership experience with a focus on coaching, talent development, and building cohesive, results‑driven teams.
• Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field; MBA or advanced degree preferred.

Preferred Qualifications & Additional Assets

• Experience within a global consumer‑goods organization, preferably in a role that spanned multiple regions.
• Knowledge of the North American beverage distribution landscape, including key players, channel dynamics, and regulatory considerations.
• Familiarity with cold‑drink equipment technology, service models, and aftermarket parts logistics.
• Track record of leading digital transformation or data‑analytics initiatives that improved sales effectiveness.
• Fluency in Spanish or French to support cross‑border customer engagements.
• Professional certifications such as Certified Sales Leader (CSL) or Strategic Account Management (SAM) credentials.

Core Skills & Competencies

• Strategic Vision: Ability to see the big picture, anticipate market shifts, and craft forward‑thinking strategies.
• Customer‑Centric Mindset: Deep empathy for client challenges and a relentless drive to exceed expectations.
• Analytical Acumen: Proficiency in interpreting complex data sets to inform decision‑making.
• Influence & Persuasion: Skilled at building consensus and securing buy‑in from diverse stakeholders.
• Adaptability: Comfortable navigating fast‑paced environments and managing ambiguity.
• Leadership Presence: Inspires confidence, models integrity, and cultivates a culture of continuous learning.
• Technology Savvy: Comfortable with CRM platforms (e.g., Salesforce), ERP systems, and emerging sales enablement tools.

Career Growth & Development Opportunities

arenaflex invests heavily in the professional growth of its leaders. As CPS Customer Director, you will have access to:

• Executive mentorship programs that connect you with senior leaders across the global organization.
• Leadership development curricula covering strategic management, digital innovation, and global market dynamics.
• Opportunities to lead high‑visibility, cross‑regional projects that shape the future of arenaflex’s CPS business.
• Potential pathways to broader regional or global commercial leadership roles, depending on performance and ambition.

Work Environment & Culture at arenaflex

Our North American hub blends collaborative office spaces with flexible remote‑work options, fostering an environment where creativity and productivity coexist. arenaflex champions diversity, equity, and inclusion, ensuring every voice is heard and valued. Employees enjoy:

• A vibrant, purpose‑driven culture that celebrates innovation and sustainability.
• Regular team‑building events, community outreach initiatives, and wellness programs.
• Transparent communication channels that keep you informed about company direction and performance.
• Recognition programs that honor both individual achievements and team milestones.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to attract and retain top talent, including:

• Base salary commensurate with experience and market benchmarks.
• Performance‑based annual bonus tied to individual, team, and company outcomes.
• Long‑term incentive plans such as equity awards or profit‑sharing opportunities.
• Comprehensive health, dental, and vision coverage for you and your dependents.
• Generous paid time off, parental leave, and flexible work‑schedule arrangements.
• Retirement savings plans with company matching contributions.
• Professional development stipend, tuition reimbursement, and access to industry conferences.
• Employee assistance programs, wellness resources, and on‑site fitness facilities where applicable.

Commitment to Equality & Inclusion

arenaflex is an Equal Opportunity Employer. We celebrate diversity and are dedicated to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or any other legally protected characteristic.

Ready to Shape the Future of Beverage Equipment?

If you are a dynamic, results‑oriented leader with a passion for forging strong customer partnerships and driving strategic growth, we invite you to join arenaflex’s North American CPS team. Bring your expertise, vision, and energy to a company that values innovation, collaboration, and the relentless pursuit of excellence.

Apply today and become a catalyst for success at arenaflex—where your career can make a global impact.