Customer Insights Associate Director – Strategic Brand Analytics, Research Leadership & Market Intelligence

About arenaflex

arenaflex is a global leader in telecommunications and digital services, renowned for its innovative approach to connecting people, businesses, and communities. With a legacy of pioneering technology, arenaflex continuously pushes the boundaries of what’s possible, delivering reliable, high‑speed connectivity and cutting‑edge solutions that empower millions worldwide. Our commitment to excellence, sustainability, and social responsibility drives every decision, and we pride ourselves on fostering a culture where curiosity, collaboration, and creativity thrive.

Why This Role Matters

In today’s hyper‑connected world, understanding the voice of the customer is not just a competitive advantage—it’s a necessity. As the Customer Insights Associate Director, you will be the strategic architect behind arenaflex’s brand perception, shaping how our brand is experienced across every touchpoint. You will partner with senior leaders, research agencies, and cross‑functional teams to translate raw data into compelling narratives that guide brand strategy, public relations, and corporate social responsibility initiatives.

Role Overview

This senior‑level position sits at the intersection of data analytics, market research, and brand communications. You will lead the design, execution, and interpretation of custom research projects, oversee agency collaborations, and synthesize findings into actionable insights that drive brand health, consumer engagement, and stakeholder confidence. Your work will directly influence arenaflex’s messaging, sponsorship activations, and CSR programs, ensuring they resonate with both consumer and B2B audiences.

Key Responsibilities

• Strategic Partnership: Collaborate with C‑suite executives and senior leaders to identify critical business challenges and translate them into data‑driven research objectives.
• Research Design & Execution: Conceptualize and oversee custom research initiatives—including Brand Measurement Trackers, driver analysis, perceptual mapping, and correlation studies—to generate deep, actionable insights.
• Agency Leadership: Direct research agency analytic teams, ensuring rigorous methodology, advanced analytics, and timely delivery of insights that inform brand strategy and public relations.
• Annual “State of the Brand” Report: Lead a cross‑functional task force to produce a comprehensive, enterprise‑wide report that evaluates the health, strength, and trajectory of the arenaflex brand.
• Project Management: Manage end‑to‑end research projects—from scoping and budgeting to delivery—maintaining a focus on uncovering insights that enhance brand perception.
• Sponsorship Impact Measurement: Partner with the sponsorship team to identify fan‑centric activations, measure their effect on brand associations, and recommend optimization strategies.
• CSR Research Collaboration: Work closely with the Corporate Social Responsibility team to assess program relevance, societal impact, and alignment with arenaflex’s brand values.
• Insight Communication: Craft clear, compelling presentations and reports tailored to diverse audiences, from senior executives to operational teams, ensuring insights drive decisive action.
• Team Development: Mentor junior analysts, foster a culture of curiosity, and champion best practices in research methodology and data storytelling.

Essential Qualifications

• Minimum eight years of relevant experience in market research, brand analytics, or a related field, demonstrated through professional, military, or specialized training pathways.
• Proven expertise in designing and executing both small‑scale and large‑scale research projects that incorporate primary and secondary data collection.
• Advanced knowledge of media monitoring and analysis tools, with the ability to synthesize multi‑source data into coherent insights.
• Exceptional analytical acumen, including experience with driver analysis, correlation studies, and perceptual mapping techniques.
• Strong written and verbal communication skills, with a track record of delivering persuasive presentations to senior leadership.
• Demonstrated ability to work autonomously while also thriving in collaborative, cross‑functional environments.
• Experience managing research agency partners, from project inception through delivery, ensuring alignment with strategic objectives.
• Background in conducting market research specifically for public relations and brand communications purposes.
• Hands‑on experience with marketing communications across mobile, digital, and social media platforms.
• Leadership experience—either through direct people management or influential project leadership.
• Exposure to both consumer and B2B audiences, understanding the nuances of each segment.

Preferred (Nice‑to‑Have) Qualifications

• Experience managing social media channels or overseeing social media strategy.
• Familiarity with advanced statistical software (e.g., SPSS, SAS, R) and data visualization tools (e.g., Tableau, Power BI).
• Certification in market research methodologies (e.g., MRIA, PRC).
• Experience in the telecommunications or technology sector, providing context for industry‑specific brand challenges.

Core Skills & Competencies

• Data Storytelling: Ability to translate complex data sets into clear, compelling narratives that drive strategic decisions.
• Strategic Thinking: Vision to anticipate market trends and align research initiatives with long‑term brand goals.
• Project Management: Strong organizational skills to juggle multiple research projects, deadlines, and stakeholder expectations.
• Collaboration: Proven track record of building productive relationships across marketing, communications, sponsorship, and CSR teams.
• Technical Proficiency: Comfort with analytics platforms, survey tools, and data‑visualization software.
• Leadership & Mentorship: Commitment to developing talent, fostering inclusive teamwork, and championing continuous learning.
• Adaptability: Ability to thrive in a fast‑paced, ever‑changing environment while maintaining rigorous analytical standards.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its leaders. In this role, you will have access to:

• Executive‑level mentorship programs that connect you with senior brand strategists and global business leaders.
• Continuous learning stipends for certifications, conferences, and advanced analytics training.
• Opportunities to lead high‑visibility, cross‑regional projects that shape the future of the arenaflex brand.
• A clear career pathway toward senior director and vice‑presidential roles within the brand and insights organization.

Work Environment & Culture at arenaflex

Our culture is built on the pillars of innovation, inclusion, and impact. At arenaflex you will experience:

• Collaborative Spaces: Modern, flexible workspaces designed to encourage teamwork, creativity, and focused work.
• Hybrid Flexibility: Options to work remotely or on‑site, with technology that ensures seamless connectivity.
• Diversity & Inclusion: Employee resource groups, inclusive hiring practices, and a commitment to equitable growth.
• Purpose‑Driven Initiatives: A strong CSR agenda that aligns business success with societal benefit, giving you a platform to make a real difference.
• Recognition Programs: Regular acknowledgment of outstanding contributions through awards, spot bonuses, and public celebration.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to attract and retain top talent. While exact figures will be discussed during the interview process, candidates can expect:

• Base salary commensurate with experience and market benchmarks.
• Performance‑based bonuses tied to the impact of insights on brand health and business outcomes.
• Comprehensive health, dental, and vision insurance plans.
• Retirement savings options, including a 401(k) with company match.
• Generous paid time off, parental leave, and adoption assistance.
• Tuition reimbursement for continued education and professional certifications.
• Wellness programs, employee assistance resources, and flexible work arrangements.

How to Apply

If you are a data‑driven strategist with a passion for brand storytelling and a desire to shape the future of a world‑leading telecommunications brand, we want to hear from you. Join arenaflex and become a catalyst for insight‑powered growth.

Submit your application through the link below, and let’s start a conversation about how your expertise can elevate the arenaflex brand to new heights.

Apply to this job