Lead CRM Analyst, Marketing
Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more. Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com , or visit our investor site . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit . About the Role: We are looking for an experienced CRM analytics leader to join our Marketing Analytics team and partner closely with the CRM team. You will help shape CRM strategy so that it maximizes acquisition and customer LTV. As CRM Analytics Lead you’ll work with the CRM team as well as the Data Science team to establish measurement tools and frameworks, create and maintain reporting dashboards, and build targeting models. You will be expected to drive insights, make strategy recommendations, own incrementality testing and impact measurement across all CRM programs. You Will:
- Analyze customer data to extract actionable insights and trends. Use statistical techniques and data modeling to evaluate the performance of CRM initiatives
- Work closely with the CRM team to garner adoption and usage of measurement frameworks such as long-term holdouts and rapid A/B testing
- Clearly communicate analysis results and partner closely with the Sr Director of CRM in developing strategies to grow the business
- Evolve our approach to customer segmentation with deep analysis of user behaviors and advanced modeling techniques
- Assist in automating workflows and supporting CRM platforms with reliable and accurate data pipelines
- Ensure data integrity and accuracy through automated reporting, alerting and the creation of cross-functional processes
- Stay updated on industry trends, best practices, and emerging technologies in CRM Analytics. Continuously seek opportunities to improve analytics processes and methodologies
You Have:
- Bachelor’s or Master’s degree in Computer Science, Data Analytics, or related field
- 8+ years of Analytics experience
- 5+ years of experience in CRM Analytics, with a track record of influencing strategy
- Proficiency with CRM platforms such as Braze, Hightouch, Jacquard, and Lob
- Expert proficiency with SQL, experience with BiqQuery a plus
- Experience Python and/or R
- Experience with data visualization software such as Tableau Desktop or Looker
- Proven track record of understanding customer journey mapping and CRM program management best practices
- Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations
- Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment
Our Benefits (there are more but here are some highlights):
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee discounts on hims & hers online products
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching contribution
- Offsite team retreats
#LI-Remote We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at View email address on app.swooped.co and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration Apply tot his job Apply To this Job