Senior Customer Marketing Specialist – Customer Advocacy and Growth

At arenaflex, we're on a mission to revolutionize the way businesses approach audit, risk, ESG, and InfoSec. With a proven track record of innovation and customer satisfaction, we're seeking a talented Senior Customer Marketing Specialist to join our team. As a key player in our customer advocacy and growth initiatives, you'll have the opportunity to shape the way we engage with and leverage our customer advocates to drive business forward.

About arenaflex

arenaflex is a leading audit, risk, ESG, and InfoSec platform that has surpassed $200M ARR and continues to grow. We're proud to be one of the 500 fastest-growing tech companies in North America for the sixth year in a row, as ranked by Deloitte. Our customers love us, and we're top-rated on G2.com and Gartner Peer Insights. We're a team of innovators who inspire each other to think differently and make a meaningful impact.

Why This Role is Exciting

As a Senior Customer Marketing Specialist, you'll be at the forefront of our customer reference program, engaging directly with customers to understand and capture their unique stories. You'll collaborate across Sales, Customer Success, and Marketing to identify and nurture customer relationships, drive third-party review generation efforts, and support product initiatives. This role offers the chance to shape the way our company engages with and leverages our customer advocates to drive business forward, making it an exciting opportunity for someone passionate about customer-centric marketing and sales strategy.

Key Responsibilities

* Oversee the day-to-day operations of the customer reference program, driving customer growth by identifying new advocates, ensuring a strong pool of referenceable customers, and expanding relationships to support product growth and expansion.

• Lead the development and management of the reference video library and customer success stories, ensuring they align with GTM sales and marketing strategies, including new product launches, cross-sell, and retention initiatives.
• Manage customer nomination and reference request processes to maintain a steady pipeline of referenceable customers that contribute to both acquisition of new customers and expansion efforts.
• Partner with Sales to manage publicity and media announcements for new customer wins, ensuring successful execution across PR, social media, and in-field assets to support growth.
• Support ABM initiatives by providing targeted customer stories, testimonials, and references that align with key accounts and high-value prospects, driving personalized outreach and accelerating customer growth and expansion efforts.
• Drive third-party review generation efforts (G2, Gartner Peer Insights, etc.) to increase brand trust, awareness, and maintain Leader status.
• Collaborate closely with internal stakeholders to ensure customer stories and assets are used to empower the sales team and optimize customer growth, cross-sell, and retention efforts.
• Develop and track program success metrics, producing regular reports on the impact of reference activities, and continuously optimizing strategies to increase results.
• Serve as the primary point of contact for sales-related reference requests, providing training and guidance to help the sales team leverage customer marketing content effectively.

Attributes for a Successful Candidate

* 3-5 years of direct experience in customer advocacy, reference management, marketing, sales, customer success, or closely related roles within B2B environments.

• Proven ability to manage and expand customer reference programs with direct impact on sales, product growth, and customer success.
• Strong communication and relationship-building skills to foster collaboration across teams.
• Demonstrated ability to effectively manage multiple projects simultaneously, prioritize tasks, and successfully navigate complex stakeholder landscapes.
• Experience managing a database of advocates in a customer reference tracking tool (e.g.: Base, ReferenceEdge, Influitive, Salesforce, Gong)
• Strategic thinker with a proven track record of leveraging data to make informed decisions, drive customer engagement, and achieve business goals.
• Ability to analyze trends and outcomes to continually refine and advance the reference strategy.
• Experience working directly with sales teams to develop resources that support the sales process and drive revenue.
• Ability to analyze data and trends to continuously improve strategies and optimize the customer reference program.
• Experience working cross-functionally with Sales, Marketing, and Customer Success teams to align reference programs with broader business objectives.
• Understanding of customer dynamics and a strong advocate for customer interests, adept at building and maintaining significant customer relationships that enhance advocacy efforts.

Our Company Values

* Customer obsession: Apply relentless focus on listening to and understanding customers as the core of everything we do

• Win, together: Drive to be the best while supporting each other’s success
• Gritty resilience: Thrive in a fast-paced and dynamic environment, balancing immediate priorities with big-picture strategic goals
• Personal improvement: Stay eager to share insights, seek feedback, and continuously learn
• Constant innovation: Challenge the status quo and drive improvements

Perks

* Launch a career at one of the fastest-growing SaaS companies in North America!

• Live your best life (LYBL)! $200/mo for anything that enhances your life
• Remote and hybrid work options, plus lunch in the Cerritos office
• Comprehensive employee health coverage (all locations)
• 401K with match (US) or pension with match (UK)
• Competitive compensation & bonus program
• Flexible Vacation (US exempt & CA) or 25 days (UK)
• Time off for your birthday & volunteering
• Employee resource groups
• Opportunities for team and company-wide get-togethers!

What We Offer

* A dynamic and innovative work environment that encourages collaboration and creativity

• Opportunities for professional growth and development in a rapidly growing company
• A comprehensive benefits package that supports your physical and mental well-being
• A competitive salary and bonus program that rewards your hard work and dedication
• A chance to make a meaningful impact on the lives of our customers and the industry as a whole

How to Apply

If you're a motivated and customer-centric professional who is passionate about driving business growth through customer advocacy and marketing, we want to hear from you! Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear your story and learn more about how you can contribute to our mission at arenaflex. Apply for this job