Experienced Director of Customer Engagement Planning and Measurement – US Market

At arenaflex, we're committed to delivering exceptional customer experiences that drive business growth and innovation. As a key member of our Customer Engagement Planning and Measurement team, the Director of Customer Engagement Planning and Measurement will play a pivotal role in shaping our customer engagement strategies and optimizing marketing operations in the US market.

About arenaflex

arenaflex is a leading global healthcare company that's dedicated to improving lives through innovative products and services. With a rich history of innovation and a commitment to excellence, we're proud to be a company that values diversity, inclusion, and employee growth. Our team is passionate about making a difference in the lives of our customers, patients, and employees.

Job Summary

We're seeking an experienced Director of Customer Engagement Planning and Measurement to lead a team of Customer Engagement Architects and drive the development and execution of cohesive omnichannel strategies that enhance customer engagement and optimize marketing operations in the US market. As a key member of our leadership team, you'll collaborate closely with Customer Engagement Planning and Measurement Business Unit Lead, Brand Marketing, and Sales leadership to ensure alignment with digital customer strategies.

Key Responsibilities

As a Director of Customer Engagement Planning and Measurement, you'll be responsible for:

Team Leadership and Development

+ Lead and mentor a team of Customer Engagement Architects, focusing on skill development and executional excellence. + Set performance targets and participate in the assessment of team members to support ongoing professional growth.

Strategic Oversight

+ Drive the transformation of marketing strategies and customer insights into effective digital customer engagement strategies. + Oversee the development and execution of Omnichannel go-to-market and Customer Engagement planning activities that align with business goals and customer needs. + Take a cross-brand approach to maximize impactable revenue by resource management, stakeholder influence, and strategic oversight.

Collaboration and Partnership

+ Foster alignment and partnership across internal teams and external partners to design and implement non-personal promotional activities. + Collaborate with Analytics and Marketing teams to measure and optimize digital promotion spend and drive channel integration.

Analytics and Insights

+ Lead the development of engagement analytics to optimize campaign performance and inform strategic decisions that will maximize business impact. + Maintain learning agendas aligned with key business questions to deliver actionable insights for continuous improvement.

Cultural Leadership

+ Promote a culture of agency that drives continuous improvement and innovation within the team and across the organization. + Encourage the adoption of agile practices and principles to enhance team performance and adaptability.

Market Awareness

+ Stay informed about leading trends in digital marketing, customer experience, and marketing automation relevant to the industry. + Assess current and future staffing needs to ensure the right balance of architects to support agile teams.

Operational Excellence

+ Support the implementation of a behavior-based promotional approach to optimize the marketing mix across all channels. + Temporarily step into the architect role as needed to ensure continuity during staff transitions. + Act as a change catalyst for your team and stakeholders, exemplifying entrepreneurship in identifying and pursuing opportunities.

Required Qualifications

* Bachelor's degree in a relevant field.

• Minimum of 12 years of experience in marketing strategy, customer experience, and multi-channel marketing, with a focus on omnichannel digital strategy.
• Proven ability to lead diverse cross-functional teams and engage senior management effectively.
• Strong analytical, problem-solving, and strategic thinking skills.

Preferred Qualifications

* Experience in Oncology.

• Advanced degree (Master's or equivalent).
• Experience in digital/omnichannel media planning and purchasing.
• Familiarity with agile development methodologies and change management practices.
• Knowledge of process development and optimization.

What We Offer

* Competitive salary range: $187,000.00 - $294,400.00.

• Eligibility for annual bonus and long-term incentive, if applicable.
• Comprehensive benefits package, including medical, dental, vision healthcare, and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and compassionate and sick days.
• Hybrid work model, with a combination of in-office and remote work.
• Relocation assistance provided.
• Opportunities for career growth and professional development.

How to Apply

If you're passionate about delivering exceptional customer experiences and driving business growth, we encourage you to apply for this exciting opportunity. Please submit your application through our website or via the Workday Jobs Hub if you're a current employee. The application deadline for this position is stated on this posting.

Equal Employment Opportunity

arenaflex is an Equal Employment Opportunity Employer, committed to diversity, inclusion, and employee growth. We prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. Apply for this job