Director, Customer Marketing and Growth Strategy
Join arenaflex, a leading beverage company, in a dynamic role that combines strategic thinking, customer insights, and innovative marketing solutions. As a Director of Customer Marketing & Growth Strategy, you will be a key driver of arenaflex's growth and success, leading marketing strategies and solutions to drive value, build brand love, and increase profitability for our key Strategic Partnership & On-Premise (SPOP) customers.
About arenaflex
arenaflex is a global beverage leader with a rich history of innovation and a commitment to refreshing the world and making a difference. With a diverse portfolio of brands and a presence in over 200 countries, arenaflex is a company that values growth, inclusivity, and continuous learning. Our purpose is to refresh the world and make a difference, and we believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Role Overview
As a Director of Customer Marketing & Growth Strategy, you will be responsible for leading the development and implementation of total beverage marketing strategies that drive value, build brand love, and increase profitability for our key SPOP customers. You will work closely with cross-functional teams, including Sales and Operations, to drive the partnership and business. Your expertise in marketing strategy, customer insights, and innovative solutions will be essential in delivering persuasive selling stories and driving business growth.
Responsibilities
* Lead the development and implementation of total beverage marketing strategies that drive value, build brand love, and increase profitability for our key SPOP customers.
- Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process.
- Conduct customer marketing stewardship reviews to ensure alignment with customer strategies and national marketing initiatives.
- Seek out and leverage national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.
- Develop long-term customer partnerships with ownership of senior-level marketing relationships.
- Champion for both customer and arenaflex imperatives internally and externally to deliver on our Growth Promise in all areas.
- Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
- Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business) to deliver persuasive selling stories.
- Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
- Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Qualifications & Requirements
* Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education.
- 5-10 years business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
- Advanced Strategic Thinking & Application.
- Insights/Inspiration to Action.
- Category Innovation.
- Digital Ecosystem.
- CBP/Long Range Indispensable Value.
- Effective Storytelling.
- Agency Management.
- Media Planning, preferred but not Required.
- Demonstrated personal leadership skills and ability to influence.
Location & Travel
* Location: Remote in the US, with a preference for Central and East Regions.
- Travel: Approximately 25-50%.
Skills
* Account Management.
- Business Development.
- Business Insights.
- Communication.
- Cross-Functional Teamwork.
- Decision Making.
- Influencing.
- Joint Business Planning.
- Leadership.
- Marketing.
- Marketing Strategies.
- Negotiation.
- Pitch Presentations.
- Results-Oriented.
- Storytelling.
Compensation & Benefits
* Competitive salary: $153,000 - $175,000.
- Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
- Annual Incentive Reference Value Percentage: 30.
- Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive, and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Equal Opportunity Employer
arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
How to Apply
If you are a motivated and results-driven marketing leader with a passion for customer insights and innovative solutions, we encourage you to apply for this exciting opportunity. Even if you feel you're not a perfect match, we'd still love to hear from you. We are looking for great people to join our friendly team. Apply To This Job Apply for this job