Experienced Customer Insights Associate Director – Driving Business Success through Data-Driven Storytelling

Are you a seasoned professional with a passion for uncovering consumer insights that drive business strategies and competitive advantage? Do you thrive in a fast-paced environment where your strategic thinking and analytical skills can make a real impact? If so, we invite you to join arenaflex as an Experienced Customer Insights Associate Director, where you'll be the driving force behind understanding our brand's pulse and charting its course for success.

About arenaflex

arenaflex is a leading company that powers and empowers how people live, work, and play by connecting them to what brings them joy. We do what we love – driving innovation, creativity, and impact in the world. Our team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together – lifting our communities and building trust in how we show up, everywhere & always. We're proud to be an equal opportunity employer, celebrating our employees' differences and striving for a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

What You'll Be Doing

As an Experienced Customer Insights Associate Director at arenaflex, you'll be responsible for leveraging your expertise in market research methodologies and data analysis to generate insights that shape our brand's messaging, reputation management, sponsorship strategy, and media relations efforts. You'll partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations. Your work will inspire us to bring the best solutions to both businesses and consumers.

Key Responsibilities

* Partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations.

• Design custom research in support of the Brand Measurement Trackers to yield actionable insights that will drive brand strategies.
• Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
• Lead a cross-functional team in preparing the Annual "State of the Brand" report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
• Manage research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partner with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.
• Strategic thinking with strong business acumen and the ability to translate data into actionable insights.

What We're Looking For

* Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Knowledge of media monitoring and analysis tools.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Designed small and large-scale research projects involving primary and secondary data collection.
• Proven experience in conducting market research for PR purposes.
• Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels.
• Experience with marketing communications and mobile, digital, and social media platforms.
• Experience managing people and teams, either via direct reporting or influence.
• Experience with both Consumer and B2B audiences.

What We Offer

* A competitive salary and incentive-based compensation package.

• A comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.
• A collaborative, inclusive work environment that encourages authenticity and fosters a sense of belonging.
• Opportunities for career growth and professional development.
• A dynamic and fast-paced work environment where your skills and expertise can make a real impact.

Where You'll Be Working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. You'll be part of a team that values collaboration, inclusivity, and authenticity, and you'll have the opportunity to work with a diverse range of stakeholders to drive business success.

Equal Employment Opportunity

arenaflex is proud to be an equal opportunity employer, celebrating our employees' differences and striving for a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We're committed to a workplace that is free from discrimination and harassment, and where everyone feels valued, connected, and empowered to reach their potential and contribute their best.

How to Apply

If you're a seasoned professional with a passion for uncovering consumer insights that drive business strategies and competitive advantage, we encourage you to apply for this exciting opportunity. Even if you feel you're not a perfect match, we'd still love to hear from you. We're looking for great people to join our friendly team, and we're excited to learn more about your skills, experience, and qualifications. Apply To This Job

Note:

The compensation range for this position is between $118,000.00 and $239,000.00 annually based on a full-time schedule, and will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. Apply for this job