Country Marketing Manager - Online Gaming

An international online gaming company is looking for a commercially driven marketing leader to oversee and expand its presence across the New Zealand market. This role combines strategic ownership, brand development, acquisition marketing, and market growth within a highly competitive and regulated B2C environment. You will lead local market initiatives, manage multi-channel campaigns, and act as the key driver of customer acquisition, retention, and overall market performance while collaborating closely with international teams and external partners. RESPONSIBILITIES: Develop and execute market growth strategies focused on brand awareness, customer acquisition, and commercial performance across New Zealand Lead multi-channel marketing campaigns including TV, radio, sponsorships, digital marketing, CRM, affiliates, PR, print, and out-of-home advertising Adapt global campaigns and brand messaging to fit local market trends, customer behaviour, and cultural preferences Manage and optimise performance marketing activities in collaboration with internal stakeholders and external agencies Build and maintain strong relationships with media agencies, creative partners, production companies, and media owners Lead agency selection processes, negotiations, and partnership management activities Own annual marketing plans, budgets, KPIs, forecasting, and overall market performance Develop local creative assets and communication strategies to strengthen brand positioning and customer engagement Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future initiatives Ensure all campaigns and communication activities comply with local regulatory and responsible advertising standards Identify market opportunities and customer trends to improve acquisition, retention, and long-term growth strategies Collaborate cross-functionally with commercial, product, CRM, and international marketing teams REQUIREMENTS: Minimum 5 years of experience in senior marketing, commercial, or market leadership roles within high-volume B2C industries Minimum 3 years of experience within the online gaming or iGaming industry in New Zealand Proven experience launching brands and driving business growth within the New Zealand market Strong understanding of the New Zealand media, advertising, and marketing landscape Experience managing relationships with agencies, media owners, and creative production partners Hands-on experience managing significant ATL and performance marketing budgets Strong knowledge of campaign planning, forecasting, reporting, and performance optimisation Experience leading, mentoring, and developing teams Commercially driven mindset with strong analytical and data interpretation skills Excellent communication, stakeholder management, and negotiation abilities Ability to work autonomously within a fast-paced international environment Strong understanding of compliance requirements and responsible marketing practices within regulated industries OFFER: Opportunity to lead a strategically important market within a growing international organisation High level of ownership, autonomy, and decision-making responsibility Exposure to large-scale brand and acquisition marketing initiatives Dynamic and collaborative international work environment Long-term leadership and career development opportunities Fast-paced culture focused on innovation, growth, and performance Ability to make a direct commercial impact within the business Diversity & Inclusion Statement We are committed to creating an inclusive workplace where everyone can succeed. Applications are welcome from all qualified individuals regardless of background, identity or experience. We particularly encourage candidates who can contribute to our diverse and global team. Apply To This Job