Experienced Customer Insights Associate Director – Remote Opportunity at arenaflex

As a forward-thinking and innovative organization, arenaflex is dedicated to harnessing the power of data-driven insights to drive business growth and shape brand strategies. We're seeking an experienced Customer Insights Associate Director to join our team and contribute to the development of actionable insights that inform business decisions and drive competitive advantage.

About arenaflex

arenaflex is a dynamic and rapidly evolving company that is revolutionizing the way businesses approach customer insights and brand strategy. With a strong focus on innovation and collaboration, we're committed to creating a workplace culture that fosters creativity, inclusivity, and growth. Our team is comprised of talented professionals from diverse backgrounds and industries, united by a shared passion for delivering exceptional results and making a meaningful impact.

Job Summary

As a Customer Insights Associate Director at arenaflex, you will play a pivotal role in leveraging data-driven insights to shape brand strategies and enhance brand perception. This is a remote opportunity that requires a strategic thinker with strong analytical skills to uncover consumer insights that inform business decisions and drive competitive advantage. You will partner with senior leaders, manage research projects, and guide teams to deliver actionable insights that support arenaflex's brand messaging and public relations efforts.

Key Responsibilities

* Partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations.

• Design custom research in support of the Brand Measurement Trackers to yield actionable insights that will drive brand strategies.
• Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand including: driver and correlation analysis, perceptual maps.
• Lead a cross-functional team in preparing the Annual State of the Brand report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
• Manage research agency partners for custom research projects from scoping to delivery, focusing on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partner with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.

Requirements

* Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Knowledge of media monitoring and analysis tools.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Designed small and large-scale research projects involving primary and secondary data collection.
• Proven experience in conducting market research for PR purposes.
• Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels.
• Experience with marketing communications and mobile, digital, and social media platforms.
• Experience managing people and teams, either via direct reporting or influence.
• Experience with both Consumer and B2B audiences.

Nice-to-Haves

* Strong experience in conducting research and analysis for brand strategy and public relations purposes.

• Experience with data visualization tools and techniques.
• Familiarity with arenaflex's brand and industry.
• Strong network of contacts in the research and analytics community.

Benefits

* Health and wellness benefits

• Short-term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance
• Other incentives

Why Join arenaflex?

* Opportunity to work with a dynamic and innovative organization that is shaping the future of customer insights and brand strategy.

• Collaborative and inclusive work environment that fosters creativity and growth.
• Competitive compensation and benefits package.
• Opportunity to work remotely and maintain a healthy work-life balance.
• Access to ongoing training and development opportunities to enhance your skills and knowledge.

How to Apply

If you're a motivated and experienced professional with a passion for customer insights and brand strategy, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications for the role. We look forward to hearing from you! Apply To This Job Apply for this job