Director, Customer Marketing – Drive Customer Engagement and Advocacy at arenaflex

Join a dynamic team of innovators at arenaflex, a leading cybersecurity company dedicated to protecting the integrity of the internet for everyone. As a Director, Customer Marketing, you will play a critical role in shaping arenaflex's customer engagement and advocacy efforts, driving retention and expansion through meaningful, value-driven programs. With a strong focus on customer success, you will collaborate closely with cross-functional teams to create exceptional customer experiences at every stage of the customer journey.

About arenaflex

arenaflex is a pioneering cybersecurity company that has been at the forefront of innovation since its inception in 2012. Our humble beginnings in a Brooklyn sci-fi bookstore led to the creation of the Human Defense Platform, a robust solution that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today, we verify the humanity of over 20 trillion interactions per week for some of the largest companies and internet platforms. Our hacker roots still permeate everything we do, and we believe in putting people first.

Our Culture

At arenaflex, we pride ourselves on being an equal opportunity workplace that values diversity, inclusivity, and individuality. We welcome all individuals to share their unique experiences and perspectives as we fight against cybercrime together. Our global teams are located in various parts of the world, and we've fully embraced our diversity of thought. We're always looking for innovative ways to connect with one another, even in virtual reality!

The Role

As a Director, Customer Marketing, you will be responsible for leading our customer engagement and advocacy efforts, working closely with Customer Success and Sales teams to enhance the customer lifecycle. Your key responsibilities will include:

• Customer Lifecycle Engagement: Collaborate with the Customer Success team to identify key moments in the customer journey and develop marketing initiatives that contribute to an exceptional customer experience at each stage.
• Retention and Expansion Programs: Design and implement ongoing programs and communications aimed at deepening relationships with customers, ensuring that retention and expansion remain top priorities.
• Customer Loyalty and Advocacy Program: Build, own, and scale arenaflex's Customer Loyalty/Reference program, managing deliverables such as case studies, customer quotes, speaking opportunities, videos, and awards that highlight the success stories and outcomes of our valued customers.
• Customer Advisory Board Management: Lead the strategy and execution of regular Customer Advisory Boards (CABs) both in person and virtual, working closely with key stakeholders to create valuable experiences that inform product strategy and foster deep connections between customers and arenaflex.
• Cross-functional Collaboration: Work closely with Product Marketing, Sales, and Customer Success to align on customer needs, gather feedback, and craft marketing strategies that resonate with our core audience.
• Customer Communications: Develop and maintain a cadence of customer communications that keep our community informed, engaged, and aligned with the arenaflex mission, including newsletters, product updates, event invitations, and educational content.

Qualifications

To be successful in this role, you will need:

10+ years of marketing experience

, preferably in customer marketing, loyalty, or advocacy roles in a B2B SaaS, cybersecurity, or media environment.

Proven ability to create and execute successful customer marketing programs

that drive retention and expansion.

Strong collaboration skills

with experience working closely with Customer Success and Sales teams.

Exceptional written and verbal communication skills

, with the ability to create compelling content that resonates with customers.

• Experience managing Customer Advisory Boards or similar executive-level customer engagements.

Strategic, analytical mindset

with the ability to track and measure the success of customer programs.

Compensation and Benefits

The base pay range for this position is $140,000 - $160,000, which can include additional on-target bonus and/or incentives. The base pay offered may vary depending on location, job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.

Work-Life Balance and Wellbeing

At arenaflex, we trust our employees to choose where they work and how they work. We offer a total rewards package that reflects our commitment to our employees' personal career development, including annual stipends for wellbeing and learning & development, and a one-time home office setup stipend. We also offer weekly lunches, dedicated time off, no-meeting Fridays (for our U.S. and Intl. based employees), arenaflex days, and so much more.

How to Apply

If you believe you have what it takes to join our dynamic team and drive customer engagement and advocacy at arenaflex, submit your application without delay. We are keen to hear from talented candidates like you. Apply To This Job Apply for this job