Host Communications Strategy Lead
About the position Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. Airbnb’s mission is to create a world where anyone can belong anywhere. We are building an end-to-end travel platform that supports every part of a trip, grounded in trust, belonging, and human connection. Hosts are at the center of everything we do. Airbnb creates opportunities for millions of hosts to build businesses, form relationships, and positively impact their communities. The Airbnb Community team treats hosts as true partners by fostering connection, supporting their growth and success, and incorporating host feedback into products, policies, and platform evolution. The ideal candidate will have a blend of strategic communications and marketing backgrounds, as well as experience collaborating with both technical and creative teams. We are looking for a fantastic writer with a sharp eye for messaging and positioning, as well as a deep understanding of email marketing, social, in-product channels, and AI. They will bring a tremendous passion for Airbnb’s mission, empathy and understanding of our community, and a go-getter approach. This role will bring together traditional product marketing and communications skills to drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts’ platform of choice.
Responsibilities
- Own positioning and launch communications plans for new features, products and corporate/community updates.
- Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
- Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
- Identify key audiences and segments to focus on, and build plans that support these goals.
- Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
- Develop proactive and reactive communications plans
- Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.
- Champion the community and user in all decisions
- Oversee creative collaboration between product design, content strategy, community and marketing teams
- Serve as both an individual contributor and a cross-functional leader
Requirements
- 10+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus.
- Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must.
- Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
- Writing samples and/or a portfolio of work to share
- Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
- Experience managing through cross functional teams
- Versed in product strategy, design and development principles and processes
- Managed creative agencies and led creative production
- Conducted, synthesized and applied user insights, research and testing to marketing strategy
- Passion for Airbnb. Airbnb hosts are preferred.
Nice-to-haves
- Experience in platform or community-driven businesses is a plus.
Benefits
- bonus
- equity
- benefits
- Employee Travel Credits
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