Senior Digital Marketing Manager (Email) - Capital One Software (Remote)
Senior Digital Marketing Manager (Email)•Capital One Software (Remote) Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud. Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges. •Core Job Responsibilities•Capital One Software is looking for a Senior Digital Marketing Manager to own the strategy and execution of our email marketing and lead nurturing engine. In this role, you will be the architect of our digital conversations, turning cold interest into loyal customers for our suite of data cloud management and data security tools. You will lead the transition from generic "batch-and-blast" emails to a sophisticated, behavior-triggered lifecycle program. Whether you are building a Trial-to-Paid conversion sequence or a high-touch ABM (Account-Based Marketing) nurture for enterprise stakeholders, your goal is to deliver the right message at the right time to drive measurable pipeline growth. + Own the E2E strategy for all lead nurturing programs. You will map the buyer's journey and build automated email sequences that align with specific stages (e.g., Cold-to-Warm, MQL-to-SQL, and Customer Expansion). + Leverage CRM data and intent signals to create highly segmented email lists. You will move beyond basic "First Name" tags to deliver deep personalization based on industry, tech stack, and persona pain points. + Maintain a rigorous testing roadmap for subject lines, CTAs, send times, and content formats. You will constantly iterate to improve open rates, CTRs, and—most importantly—bottom-of-funnel conversions. + Partner with Marketing Ops to refine lead scoring models based on email engagement data, ensuring the Sales team is prioritizing the most "sales-ready" leads. + Act as the primary email consultant for Campaign Managers and Content teams, ensuring all multi-channel campaigns (Webinars, Whitepapers, Events) have a high-converting email component. + Ensure all email activities adhere to Capital One's LRCC (Legal, Risk, Compliance) standards and international regulations (CAN-SPAM, GDPR). •Basic Qualifications•+ Bachelor's Degree or military experience. + At least 5 years of experience in B2B Demand Generation or Email Marketing within the SaaS or Tech sector. + At least 5 experience building automated workflows in enterprise-grade platforms (Marketo, Groove, Gong). + At least 5 years of experience tracking, analyzing, and reporting email marketing performance with direct linkage to pipeline and revenue attribution. •Preferred Qualifications•+ 7+ years experience navigating complex legal/compliance review cycles within financial services or a similarly regulated environment. + Basic knowledge of HTML/CSS for email template troubleshooting and experience with SQL for advanced database segmenting. + A strong portfolio of B2B email copy that is concise, professional, and action-oriented. + Familiarity with the broader B2B tech stack, including Salesforce (CRM), 6sense/Demandbase (ABM), and Snowflake (Data). _At this time, Capital One will not sponsor a new applicant for employment authorization for this position._ The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. Remote (Regardless of Location): $161,500•$184,300 for Sr. Manager, Marketing McLean, VA: $177,700•$202,800 for Sr. Manager, Marketing Richmond, VA: $161,500•$184,300 for Sr. Manager, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits) . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One's recruiting process, please send an email to [email protected] Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC). Apply tot his job Apply To this Job