Senior Paid Social Manager
About the role Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations Write clear, compelling performance recaps and updates that translate data into business-relevant narratives Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs What we're looking for 3–5+ years of hands-on paid social experience, senior enough to operate with full independence Expert-level Meta and TikTok platform fluency; YouTube and Pinterest a plus Strong analytical instincts — you read performance, form a hypothesis, take action, and document what you learned Detail-oriented with a track record of error-free execution across complex account structures and larger budgets Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.
Qualifications
Accounts are running cleanly — launched on time, structured correctly, budgets pacing accurately Optimizations are consistent, thoughtful, and documented — the team can follow your logic Clients feel informed and confident — you're proactively sharing updates, not just responding to requests Performance recaps are clear and strategic, not just metrics exports You're flagging strategic opportunities and risks without being asked Apply To This Job