Founding Growth Lead - Crypto/igaming
Remote - NYC preferred. Also open to US remote. Tasks Own growth end-to-end: acquisition, activation, retention, referral, reactivation, and reactivation-after-that Build the lifecycle program from scratch — missions, leaderboards, deposit and wager-based progression, VIP, win-back, and the stuff iGaming has known for twenty years and most crypto products still ignore Run promo and bonus mechanics with a real understanding of the economics — abuse vectors, churn curves, and how to design offers that don't get arbitraged into oblivion on day two Design and run the referral program: structure, recruit, attribute, and kill underperformers fast Own the growth dashboard end-to-end: events, cohorts, retention curves, LTV, CAC, payback, and the unglamorous data work that tells you what's actually happening Run a high cadence of experiments — small bets, fast feedback, kill what doesn't work Work directly with the founders on positioning, product surfaces that drive growth, and the line where marketing ends and product begins
Requirements
What we're looking for Direct iGaming, sportsbook, casino, or prediction-market experience on the operator side. You understand bonus abuse, churn, GGR vs NGR, hold percentage, and what actually makes a wagering product sticky Proven track record designing and running referral programs in crypto, gambling, or both — structuring deals, attributing properly, and cutting partners that don't perform or that get arbitraged Strong lifecycle and CRM skills — designing sequences, missions, bonus drops, retention loops, and reactivation campaigns Comfort with raw event data. You pull your own cohorts. You don't wait for an analyst Strong written voice in the right register, with the ability to ghostwrite for founders and brand accounts without it sounding off High output, fast feedback loops, and a willingness to ship campaigns and kill them quickly without ego Comfort working in a small, async-first, docs-heavy startup with very little hand-holding Bonus points Direct experience at a crypto-native wagering product Existing referral and operator relationships in crypto or gambling you can bring with you on day one Solana ecosystem fluency and existing relationships in that orbit Comfort with on-chain attribution and wallet-level analytics
Benefits
Who tends to do well here Operators who treat growth as a portfolio of small bets, not big launches People who write fast, in the right voice, without committee People who are comfortable with degen audiences and degen UX People who have run acquisition where every dollar is tracked back to a wager Engineers-of-marketing — people who instrument first and opine second People with strong opinions who can defend tradeoffs clearly Who usually won't like this role Brand marketers Anyone whose growth experience is mostly Google and Meta paid social People who need a creative team, an analytics team, and an ops team in place before they can move Anyone uncomfortable working on a gambling-adjacent product Anyone who needs a pre-built playbook Why this role is interesting You'll own growth at a prediction-market product from day zero, with full surface area You'll have direct influence on the product, not just the funnel — the line between growth and product barely exists here You'll have real budget and real authority to deploy it You'll work directly with the founders on positioning and architecture while it still matters You'll get equity and the chance to help build one of the most interesting companies in prediction markets from an early stage Compensation & Package competitive salary + equity Apply To This Job