Business Operations & Marketing Manager - Real Estate Company

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Industry: Real Estate & Construction Location: Remote (LATAM) Employment Type: Full-Time | Contractor (Indefinite) Compensation: $1,500 – $2,100 USD/month Job Overview We are seeking a highly analytical and operationally driven Operations & Marketing Manager to act as the backbone of a fast-growing real estate investment business. This is not an assistant role, this is a high-impact operator position responsible for building structure, driving accountability, and turning data into actionable insights. The ideal candidate will take full ownership of CRM systems, marketing performance tracking, and operational workflows, while working closely with leadership to support growth and scalability. Why This Role Exists This role is designed to transform the business into a data-driven, systemized operation. You will be responsible for ensuring that marketing efforts are measurable, operations are efficient, and teams are aligned around performance. If you are someone who thrives on building systems, optimizing processes, and creating clarity from data, this role is for you. Core Responsibilities CRM & Data Ownership (Salesforce) Own and maintain CRM data integrity, structure, and accuracy Standardize pipeline stages, lead tracking, and attribution logic Manage large datasets (10,000–50,000+ records), including cleaning and auditing Improve CRM workflows and automation to reduce manual work Manage segmentation, imports/exports, and campaign data preparation Marketing Performance & Reporting Build and maintain dashboards tracking: Leads, Conversions, CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI by channel and conversion cycle time Deliver weekly performance reports with insights and recommendations Own marketing attribution across all channels Proactively identify underperforming campaigns and optimize performance Marketing Operations Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals) Manage lead lists, segmentation, and CRM data flows Track campaign performance and continuously improve processes Support LinkedIn and email outreach initiatives Operational Leadership & Team Accountability Manage and oversee a remote team (VAs, cold callers, lead managers) Run weekly KPI meetings and track performance metrics Identify operational bottlenecks and implement solutions Act as the main operational point of contact for leadership Support performance reviews and proactively address underperformance Systems & SOP Development Build and maintain SOPs for all repeatable processes Own and manage ClickUp (or similar tools) for task and workflow management Implement automation (Zapier, ClickUp, etc.) to improve efficiency Ensure scalable onboarding processes for new hires Required Qualifications 4+ years of direct experience in Operations or Marketing Operations management roles (not adjacent/support functions) Near-native English proficiency (C2 or strong C1, written and spoken, client-facing level) Proven hands-on experience with Salesforce (CRM management, reporting, pipelines, and data integrity) Strong command of marketing performance metrics and KPI frameworks (CPL, CPA, ROI, conversion rates, attribution models) Demonstrated experience owning team accountability frameworks (KPIs, scorecards, performance tracking, weekly reporting cadences) Experience managing and holding accountable remote teams (VAs, SDRs, marketing ops, or similar) Advanced Excel / data analysis skills (Power Query or equivalent strongly preferred) Experience handling and structuring large datasets (10K–50K+ records) Proven ability to build dashboards and translate data into actionable insights Strong organizational, analytical, and problem-solving skills High ownership mindset with the ability to operate independently in unstructured environments

Preferred Qualifications

Experience with Salesforce automation (Flows, Process Builder) Experience with Zapier, ClickUp, or similar workflow tools Familiarity with Power BI, Tableau, or other data visualization platforms Experience in U.S. real estate, wholesaling, or lead generation environments Experience with tools such as SmrtPhone, JustCall, ReadyMode, Mailchimp, or Instantly Key Traits Systems thinker: creates structure from chaos Data-driven: makes decisions based on metrics Proactive: brings solutions, not just problems Strong communicator: clear, direct, and professional Ownership mindset: treats the business like their own What This Role Is NOT Not an assistant, VA, or admin role Not a task-execution role — you will define and manage processes Not focused on calendar management or basic coordination Not suitable for candidates with only customer support or social media experience Compensation & Benefits Base Salary: $1,500 – $2,100 USD/month Performance-based bonuses tied to operational and team outcomes Annual salary review (cost-of-living adjustments) Internet/home office stipend Paid time off + U.S. holidays (after 6 months) Long-term growth opportunity with direct exposure to leadership This is a remote/telecommute position. Apply To This Job