Growth Marketer
SocialPilot is on the lookout for someone who will be responsible for owning and implementing end-to-end strategies to improve the conversion rates from our website and marketing campaigns across different paid and organic channels. The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts. This role is full-time - Remote, India
What You Will Do
Analyze marketing, product, and revenue data to surface insights, identify opportunities, and translate findings into clear recommendations. Build on-demand reports and analyses covering funnel performance, cohort behavior, campaign performance, and partnership tracking. Design and run A/B, split, and multivariate experiments across landing pages, signup flows, pricing, onboarding, chatbots, pop-ups, and lifecycle emails. Use AI tools to speed up analysis, reporting, experimentation, and day-to-day marketing workflows. Explore growth opportunities across the funnel and GTM motion. Bring back hypotheses backed by data. Support affiliate and partnership initiatives, including performance tracking, partner reviews, and program improvements. Collaborate with copywriters, designers, developers, SEO, paid, content, and product marketing teams to scope and ship experiments without becoming a bottleneck. Maintain a clear backlog of experiments and opportunities tied to KPIs. Produce crisp deliverables, including experiment briefs, opportunity memos, weekly and monthly reports, and insight decks. What You Are Like 4 to 5 years of experience in B2B SaaS marketing, growth, or analytics roles. Proficient in using AI tools to accelerate analysis, content, reporting, and marketing workflows. Strong in data analysis and insight generation. Comfortable pulling data, running cohort and funnel analyses, and turning numbers into clear recommendations. Working knowledge of SQL is expected. Hands-on experience designing and running A/B, split, and multivariate tests end-to-end. Some experience with affiliate or partnership marketing. Familiar with how partner programs work and how they tie to revenue. Solid understanding of the SaaS business model and the PLG motion, including trial-to-paid mechanics, activation, MRR, churn, LTV, CAC, and payback. Good grasp of GTM and how product, marketing, and partnerships fit together. Proficient in GA4, Mixpanel, GTM, and Metabase. Understands tracking and attribution setups, even if not implementing them. Self-starter who can take a vague problem, scope it, dig in, and come back with answers. Excellent written and verbal communicator. Comfortable in fast-paced, ambiguous environments. About SocialPilot SocialPilot empowers over 13,500+ agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients. We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway. SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category. Our impact so far Helped 13,500+ marketing agencies and SMBs across the globe 5 billion+ social media posts published One of the fastest-growing SaaS companies in India as listed by Inc 42 Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category Named as the Top 10 Bootstrapped Startups in India Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius Officially a Great Place to WorkTM - Certified startup Rated by YOUR STORY as the Number 1 social media scheduling tool What we believe in Customer Obsession: We put customers first while making decisions and planning future goals Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again. Nimbleness: We respond rapidly to changing circumstances and customer needs Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together. Why join SocialPilot? Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization No micromanagement: Own up your work and be accountable without the need for close supervision. Great team: Work with a great team with diverse backgrounds from world-class organizations Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals. Apply To This Job