CRM Lead
About Roamless The origin story of Roamless is one that will be familiar to many: we saw something broken and we decided to fix it for good. We all travel. We all need to stay connected. And we all hate roaming charges. Existing alternatives were clunky, expensive, and unreliable, so we built something better. We made it easy, reliable and affordable for travellers to get connected and stay connected as they roam the world. Our truly global mobile connectivity service is up to 90% cheaper than traditional roaming. With one eSIM, you get instant, reliable data anywhere in the world. No SIM swaps, no hunting for Wi-Fi, no choosing countries or data packs. Your balance never expires, so you can use it across trips with zero hidden fees or expiration dates. In just 3 years, we've grown 4-5x Year on Year and have been trusted by +1M users who overall rate us 4.6 on Trustpilot. 🚀 We also recently closed a $12M Series A led by Rasmal Ventures, with participation from Shorooq, Revo Capital, Finberg, and JIMCO, to fuel our mission of becoming the world’s first truly global mobile operator. Hiring globally and fully remote, we’re a team of 60, and we’re planning to grow to 100+ in the next ~12 months. About the role Our CRM function is at a turning point. We're looking for a CRM Lead who can step in and own the entire function - not just maintain it, but elevate it. With 1.5 million users already on the platform and multiple product lines, there's a serious opportunity here for someone who wants to own something that directly moves revenue. You'll sit within the Growth team, reporting to our Director of Growth, Gaurav, and work closely with Product and leadership on anything that touches user communication - from onboarding to reactivation to in-app messaging tied to new features. You'll also inherit a toolstack (currently OneSignal) and be part of shaping whether and how we migrate to a more scalable platform. This is a one-person show role. You will be the CRM function at the beginning. This isn't a role for someone who wants to execute a brief. It's for someone who can define the strategy, build the architecture, write the campaigns, read the data, and decide what to do next - all without someone standing over them. A note from the Hiring Manager Hi, I'm Gaurav, Director of Growth at Roamless 👋 CRM sits inside my team and it's one of the most direct revenue levers we have. We're sitting on 1.5M+ users and we're nowhere near unlocking the full value of that base. I'm looking for someone who thinks naturally in LTV and reactivation revenue, not just open rates and click-throughs. You'll own this function from day one: the strategy, the platform, the segmentation, and the results. You'll work closely with me, Product, and Data, but you'll need to be comfortable driving things forward independently. If you're someone who picks up a tool and makes it work before asking for permission, and who can look at data and make a call without needing someone to interpret it for you, you'll thrive here. What you will do: Own the CRM strategy end-to-end: from lifecycle architecture to daily campaign execution across email, push, and in-app channels Build and manage user journeys for key stages: onboarding, activation, retention, reactivation, and win-back across multiple product lines Work hands-on in our CRM platform (currently OneSignal) to build, test, and ship campaigns; contribute to platform migration decisions Segment our user base meaningfully by behavior, product line, lifecycle stage, and use that segmentation to drive targeted, relevant communication Make data-driven decisions independently: read campaign data, form hypotheses, test them, and act on findings without waiting to be asked Collaborate with Product on notification and email flows tied to new feature releases; translate product specs into well-timed, well-crafted user communications Collaborate with Growth on reactivation strategy and revenue-tied CRM initiatives Think and speak in revenue terms: LTV impact, reactivation revenue, retention rates - not just open rates and CTRs Eventually build and lead a small CRM team as the function scales What you will bring: Must-haves: 5+ years in CRM, lifecycle marketing - with clear end-to-end ownership (not just contributing to someone else's strategy) Proven ability to build full lifecycle flows independently: onboarding, retention, win-back Hands-on experience with CRM/messaging platforms (OneSignal, Braze, MoEngage, Klaviyo, Dengage, Iterable, or similar); ability to ramp up quickly on a new tool Strong data literacy - you make decisions from data, not instinct alone; you understand what a campaign result means and what to do next Revenue-oriented thinking - you connect CRM work to LTV, reactivation revenue, and retention metrics, not just engagement vanity metrics Excellent cross-functional communication - you can work with product, growth, and leadership without friction Startup mindset: comfortable being the sole owner of a function, wearing many hats, and operating without established playbooks Nice-to-haves: Experience with CRM platform migrations Basic SQL or data querying for segmentation Background in travel, fintech, or consumer subscription apps What we offer 📈 Stock options. All employees are eligible for stock options subject to tenure and performance. 💻 Hardware you need to be most productive 🌎 Fully remote. The trust and flexibility that come with a fully-remote setup. Fully remote. We're ideally looking for someone based in Europe, or working in a Europe-friendly time zone (CET ±2 hours). 📝 Full-time local contract via EOR 🤗 Supportive, diverse, inclusive team What our interview process looks like Recruiter screen: 30 minutes Deep-dive interview with the Hiring Manager: 60 minutes Culture interview: 45 minutes Take-home assignment Final interview: 60 minutes Apply To This Job