Global Leader, Go To Market & Sales Excellence

Global Leader, Go To Market & Sales Excellence Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress. Every day we perform better because of how we work together, as one team, each the best at what we do. We bring together talented experts across a broad spectrum of business critical corporate functions. Every role plays an essential part in enabling our customers to achieve their goals. Our teams are agile, collaborative, and committed to delivering—for each other, for our customers, and ultimately for the people who rely on the services we support. Discover what your 25,000 future colleagues already know: Why Syneos Health

• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to building an inclusive culture – where you can authentically be yourself. Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone’s life.
• We are continuously building the company we all want to work for and our customers want to work with. Why? Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress.

Job Responsibilities Core Responsibilities

• GTM Strategy: Define and evolve the enterprise go-to-market strategy across segments, geographies, and services, including territory design. Shape territory design, coverage models, and sales organization sizing.
• GTM Operations: Establish operating cadence, planning rhythms, dashboards, metrics, and governance (including AI utilization). Partner with GTM Operations and Finance to define targets, assumptions, and measurement.
• Customer listening: Lead Voice of Customer programs, win/loss analysis, and executive listening. Translate insights into GTM strategy, messaging, and process changes.
• Business insights: Drive market and competitive intelligence, segmentation, opportunity sizing, and pipeline insights. Provide executive-ready analysis to support growth investments and prioritization.
• Sales enablement: Messaging, plays, training, content, and readiness programs that improve seller effectiveness and win rates.
• Account Development: Drive pipeline generation, accelerate revenue growth and expand client relationships across biotech, early phase and large pharma accounts. Build and scale an inside-sales capability integrated with field sales
• SME Strategy: Ensure strong understanding of services, targeted approaches for different customer segments, and client needs.
• Establish closed-loop feedback mechanisms to ensure customer insights translate into roadmap, messaging, and process changes.
• Set enablement strategy and priorities aligned to GTM goals, including segmentation-specific messaging and plays.
• Translate customer, market, and performance data into actionable recommendations that shape GTM strategy and investment priorities.
• Develop executive and board-level narratives and decision materials to secure sponsorship, funding, and alignment.
• Partner with Finance and GTM Operations to define targets, assumptions, and measurement methods for growth initiatives.
• Partner with Finance and Sales Enablement on sales incentive & compensation design.
• Proactively utilize market intelligence and customer intelligence to define target segments, competitive analysis and positioning, and strategy.
• Proactively partner with Managing Directors, Therapeutic Leaders, Scientific Experts and other

Clinical leaders to ensure customer insights and GTM strategies are clearly aligned.

• Evolve the company’s go-to-market strategy across segments, geographies, and services, including identifying sales org sizing and territory alignment.
• Identify target markets, ideal customer profiles (ICP), and key growth opportunities.
• Identify opportunities for continued improvement of the sales organization.
• Operationalize new ways of working across the enablement engine (intake, prioritization, asset development, governance, and change management).
• Drive cross-functional collaboration to reduce friction across Marketing, Sales and Delivery.
• Establish clear metrics, dashboards, and continuous-improvement mechanisms to increase efficiency and execution quality.
• Participate in deal and bid reviews (early qualification, solution validation, pricing/commercial review, red team/pink team) to improve rigor and bid quality.
• Ensure sellers have what they need to win: positioning, talk tracks, competitive guidance, proof points, ROI tools, and objection handling.
• Partner with Sales Leadership to build readiness programs (onboarding, training, certification) and improve adoption.
• Partner closely with Marketing for demand generation strategies and messaging aligned to Company and Customer needs.
• Build and scale a best-in-class inside sales engine closely aligned with outside sales to drive pipeline and accelerate revenue growth.
• Implement scalable lead generation and qualification frameworks.
• Establish and manage teams to demand generation targets, including capability meetings, RFP volume and new award targets.
• Collaborate with Business Development, Proposals, and Operations teams.
• Monitor pipeline health, forecasting accuracy, and revenue performance.
• Continuously refine territory design, segmentation, and coverage models.
• Leverage CRM and sales enablement technologies to improve productivity and insights.
• Measure enablement effectiveness (utilization, cycle time, win rate, conversion, ramp time) and iterate based on results.
• Establish a culture of accountability, performance and continuous improvement.

Additional Qualifications

• 15+ years in B2B GTM strategy, sales enablement, sales operations, commercial strategy, or management consulting
• Deep experience with complex enterprise buying cycles and multi-stakeholder deals
• Demonstrated ability to build investment-grade business cases and influence executive and board-level decision making.
• Strong understanding of enterprise revenue motions: account planning, opportunity qualification, pipeline governance, forecasting, deal strategy, and post-award expansion.
• Demonstrated success operationalizing cross-functional programs and driving adoption through change management and clear governance.
• Exceptional analytical skills (market sizing, ROI, unit economics, metrics) paired with strong storytelling and executive communication.
• Experience leading or materially influencing large, competitive pursuits (e.g., ~$8M+ deals) including RFP response, bid strategy, and bid defense through contract award (preferred).

Critical Skills

• Enterprise GTM strategy and segmentation
• Customer and market insight synthesis
• Commercial and financial acumen
• Operating model and governance design
• Sales enablement strategy and execution
• Executive presence and influence
• Cross-functional leadership without direct authority
• Deal strategy and competitive differentiation

Get to know Syneos Health Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients. No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health. http://www.syneoshealth.com Additional Information Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job. Apply To This Job