Lead - SEO
Location: This is a fully remote position, open to candidates residing anywhere in India. Role in a Nutshell: As the Lead - SEO, you will play a key role in driving the company’s organic growth across traditional search engines and AI-driven answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity etc.). You will help define and execute a product-led SEO and AEO/GEO roadmap aligned with business goals focusing on qualified traffic, pipeline impact, and visibility, not just rankings. This is a hands-on role with strategic ownership, working closely with cross-functional teams and mentoring junior contributors where required. Desired Experience:
- 6+ years of hands-on and strategic SEO experience, preferably in SaaS or B2B category.
- Experience contributing to or owning SEO strategy execution with measurable impact.
- Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery.
- Deep expertise in keyword research, intent mapping, and content strategy.
- Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture).
- Experience collaborating across teams; exposure to mentoring junior team members is a plus.
- Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools.
- Clear, structured, and analytical thinker with strong prioritization skills.
- Experience with programmatic SEO or large-scale content systems.
- Familiarity with conversion rate optimization (CRO) and experimentation.
- Experience supporting SEO efforts across multiple markets or regions.
What Will You Do?:
- Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs.
- Build and execute organic growth plans across traditional search engines and AI-driven answer platforms.
- Identify and prioritize high-intent opportunities across the funnel (TOFU 12 BOFU).
- Support positioning the brand as a trusted source for AI-generated answers.
- Lead keyword, topic, and entity research with strong intent mapping.
- Decide what content to build, why, and how it drives business impact.
- Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start.
- Apply strong UX principles to content structure, tone, layout, and overall usability.
- Ensure content is optimized for users first, while remaining search- and AI-friendly.
- Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools.
- Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives.
- Directly report the business impact of SEO initiatives to leadership & ideate growth strategies
- Provide guidance and mentorship to junior SEO or content team members, as needed.
Benefits: In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:
- Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
- Gratuity as per payment of Gratuity Act, 1972
- Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends
- Remote-First work environment that allows our people to work from home
- Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience
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