Associate Director Media - OBU

Career Category Marketing

Job Description

Associate Director, Media - OBU In this role, you will support the planning, execution, and optimization of Amgen's U.S. commercial media strategy, with responsibility across Digital, Addressable, Video, TV, Search, and Point of Care channels within both HCP and DTC landscapes. You will translate brand and business objectives into integrated media plans and ensure strong execution across activation, operations, and performance optimization. You will bring strong working expertise across the modern media ecosystem, with a clear understanding of how channels work together across the customer journey to drive commercial outcomes. You will manage day-to-day media execution, including activation workflows, trafficking, tagging, and tracking, and partner closely with agency teams to ensure accuracy, consistency, and scalability across campaigns. You will work in close partnership with analytics, technology, and agency teams to support measurement frameworks, ensuring media is measurable by design and enabling performance optimization and reporting at the brand level. As a key member of the media leadership team, you will manage agency relationships at the brand or portfolio level, support alignment with platform partners, and collaborate with Brand, Medical, Legal, and cross-functional stakeholders to ensure compliant and effective execution. This role contributes to advancing Amgen's media capabilities by applying enterprise standards, identifying optimization opportunities, and supporting test-and-learn initiatives that can scale across the portfolio. Responsibilities include:

• Support the execution of media strategy across Digital, Addressable, Video, TV, Search, and Point of Care channels for both HCP and DTC audiences, ensuring alignment to brand and enterprise objectives.
• Serve as a media subject-matter expert at the brand or portfolio level, advising stakeholders on channel roles, audience strategy, investment mix, and optimization across the customer journey.
• Manage day-to-day media activation and operations, including trafficking, tagging, tracking, and quality control, ensuring accurate and timely execution across all assigned campaigns.
• Apply and reinforce enterprise media platform and operational standards (e.g., DCM, Prisma, MediaTools, Guidelines), ensuring consistency, compliance, and data integrity in execution.
• Partner closely with Analytics and Technology teams to implement measurement frameworks, tagging standards, and tracking methodologies that enable performance reporting and optimization.
• Manage brand-level agency relationships, setting clear expectations for execution quality, measurement rigor, and operational discipline across planning, buying, and reporting.
• Support coordination with media platform partners, staying informed on platform capabilities, policy updates, and compliance considerations relevant to pharmaceutical marketing.
• Enable effective cross-functional collaboration with Brand, Medical, Corporate Communications, Legal, Technology, and Analytics teams to ensure seamless, compliant execution.
• Identify and support test-and-learn initiatives, including piloting new channels, platforms, data solutions, or activation models.
• Evaluate pilot results and performance insights, providing recommendations to inform enterprise-level scaling decisions.
• Drive continuous improvement by applying learnings from campaign performance, pilots, and evolving media best practices.
• Ensure all media activity is executed in compliance with regulatory, privacy, and security requirements, escalating risks or issues as appropriate.
• Travel: Up to 20% domestic travel annually to visit agency partners and Amgen headquarters (Thousand Oaks).

What we expect of you We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborative partner with these qualifications. Basic Qualifications:

• Doctorate degree and 3 years of media and/or marketing experience OR
• Master's degree and 5 years of media and/or marketing experience OR
• Bachelor's degree and 7 years of media and/or marketing experience OR
• Associate's degree and 12 years of media and/or marketing experience OR
• High school diploma / GED and 14 years of media and/or marketing experience

Preferred Qualifications:

• 7+ years of experience in paid media/marketing with a focus on planning, buying, execution and measurement
• Technical competencies: expert in media targeting and segmentation (consumer and HCP), multi-channel media plan development, omnichannel orchestration and journey planning and execution, media measurement and optimization, agency leadership
• Experienced leader of teams, both internal and external
• Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels and platforms
• Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact.
• Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
• Skilled communication effectiveness: the ability to effectively engage, connect, and influence senior leadership and marketing organizations
• Ability to translate and communicate complex information/strategies into simple and impactful carry out of plans
• Desire and ability to find opportunities to work smarter and more efficiently, and implement with excellence
• Ability to excel and navigate a fast-paced environment requiring excellent multi-tasking and instinctual decision-making skills
• Comfortable with inspiring change and navigating internal and external impact accordingly
• Preferred experience working within media agencies

What you can expect of us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team. careers.amgen.com In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application deadline Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Sponsorship Sponsorship for this role is not guaranteed. Salary Range 150,768.75USD -203,981.25 USD Apply tot his job Apply To this Job