Experienced Senior Director of Customer Sales – Driving Growth and Innovation in the Sports and Active Hydration Industry

At arenaflex, we're on a mission to revolutionize the world of sports and active hydration with innovative products and exceptional customer experiences. As a key player in the industry, we're seeking an experienced Senior Director of Customer Sales to join our dynamic team in the South region. This is an exciting opportunity for a seasoned sales leader to drive business growth, build strong relationships with key customers, and contribute to the success of our iconic brands, including BODYARMOR and POWERADE.

About arenaflex

arenaflex is a fast-paced, entrepreneurial environment where talented individuals come together to achieve greatness. As a subsidiary of The Coca-Cola Company, we leverage the resources and insights of one of the world's most iconic companies to drive innovation and growth. Our unique culture empowers employees to move quickly, exceed expectations, develop valuable relationships, and have fun while working towards our goal of becoming #1 in Sports Hydration.

Job Summary

As a Senior Director of Customer Sales, you will lead a cross-functional team to deliver business results across assigned territory, driving growth and innovation in the sports and active hydration industry. You will be responsible for leading annual planning processes, negotiating annual agreements, and managing key customer relationships, including Publix, SEG, HEB, and Military Channel customers. This is an exceptional opportunity to leverage your sales expertise, entrepreneurial spirit, and passion for building brands to drive success in a dynamic and fast-paced environment.

Key Responsibilities

* Lead a cross-functional team to deliver business results across assigned territory, driving growth and innovation in the sports and active hydration industry

• Develop and execute annual business plans, aligning with arenaflex's overall strategy and goals
• Negotiate annual agreements with key customers, ensuring alignment and execution to achieve aggressive business targets
• Manage Publix, SEG, HEB, and Military Channel customers, developing and maintaining strong relationships to drive sales growth
• Oversee two direct reports, providing guidance, coaching, and development opportunities to ensure team success
• Collaborate with cross-functional teams, including marketing, sales, and operations, to drive business growth and innovation
• Analyze sales data, market trends, and customer insights to inform business decisions and drive growth
• Develop and execute sales strategies to drive growth and penetration in assigned territory
• Build and maintain relationships with key stakeholders, including customers, suppliers, and arenaflex leadership

Requirements

* Bachelor's degree or relevant experience required

• 8 years direct sales experience in the CPG industry, with a track record of successfully selling into multiple national and regional channel customers
• Located in Southeast or Texas preferred
• Recent Publix and SEG experience preferred
• DSD beverage background preferred
• Self-motivated and highly organized, with a strong desire to produce results and an entrepreneurial spirit to succeed
• Ability to quickly assess the needs of the business, develop an action plan, and manage required change
• Effective communication and interpersonal skills, with the ability to intermingle with a wide variety of business professionals
• Passion for building brands, new products, and long-term growth
• Verifiable list of current contacts with appropriate buyers and divisional managers
• Solid computer skills in Outlook, PowerPoint, Excel, and Word
• Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data
• Ability to travel extensively (30% if based in FL area; 50% outside of territory) by car and plane, including both local and neighboring geographic territories
• Valid driver's license and ability to drive long distances, with a satisfactory Motor Vehicle Record

Benefits

* A full range of medical, financial, and/or other benefits, dependent on the position, is offered

• Annual Incentive Reference Value Percentage: 30
• Annual Incentive reference value is a market-based competitive value for your role, indicating performance at target

What We Offer

* A dynamic and fast-paced environment with opportunities for growth and innovation

• A collaborative and entrepreneurial culture that empowers employees to succeed
• A competitive compensation package, including annual incentives and benefits
• Opportunities for professional development and career growth
• A chance to work with iconic brands and contribute to the success of arenaflex

How to Apply

If you're a seasoned sales leader with a passion for driving growth and innovation, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience, skills, and qualifications. We can't wait to hear from you! Apply Now! Apply for this job