Experienced Full Stack Director, Customer Sales South – Driving Business Growth and Innovation in the Sports Hydration Industry

At arenaflex, we're on a mission to revolutionize the world of sports and active hydration with our innovative products and services. As a fast-paced and dynamic organization, we're seeking an exceptional leader to join our team as a Director, Customer Sales South. This is an exciting opportunity for a seasoned sales professional to drive business growth, develop strategic relationships, and lead a high-performing team in the southeastern United States.

About arenaflex

arenaflex is a leading player in the sports nutrition industry, with a portfolio of iconic brands that include BODYARMOR and POWERADE. As a subsidiary of The Coca-Cola Company, we benefit from the resources and expertise of one of the world's most iconic companies. Our entrepreneurial culture and commitment to innovation have enabled us to become a game-changer in the industry, and we're looking for talented individuals who share our passion for growth and excellence.

Job Summary

As a Director, Customer Sales South, you will be responsible for leading a cross-functional team to deliver business results across assigned territory. You will work closely with our customers, including Publix and SEG, to develop and execute annual plans that drive revenue growth, share, and key financial metrics. Your expertise in sales, marketing, and customer development will be essential in building strong relationships with our customers and driving business outcomes.

Responsibilities

*

Customer Development

+ Lead a team of direct reports to manage HEB, Brookshire, K-VA-T Food City, and Military Channel customers + Develop and execute annual plans across assigned customers and bottlers, driving key business and financial metrics + Partner with Sr. Management and cross-functional team members to build Annual Plans that achieve both short-term and long-term business objectives + Lead annual negotiations to ensure optimized partnership agreements that support overall organizational priorities + Collaborate with a cross-functional team to develop and implement overall customer selling stories, providing key insights to deliver all key execution metrics

System Leadership

+ Participate in all system routines as needed to provide customer updates, including annual plan targets and elements, and on-going customer performance updates and action plans + Work closely with Coca-Cola sales teams to maximize mutual goals, results, and execution + Build and leverage relationships with both BASN teams and Bottlers to ensure alignment and focus on delivering key customer objectives

Cross-Functional Communication and Collaboration

+ Provide on-going updates on customer plan results and opportunities to arenaflex management + Participate in key cross-functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives + Provide customer input to annual plans, including all Marketing, Commercial, and Innovation plans

Organizational Development

+ Leverage all cross-functional resources to deliver best-in-class capabilities to customers, including selling stories, consumer and customer marketing, and insights, and revenue growth management plans + Coach and mentor team, direct reports, and support staff, providing subject matter expertise on customer needs and ensuring the team is supported and the required resources are in place to support overall business priorities + Manage to annual T&E budget for department, ensuring alignment with internal financial objectives

Requirements

* Bachelor's Degree or relevant experience required

• 8 years of direct sales experience in the CPG industry, with a track record of successfully selling into multiple national and regional channel customers
• Located in Southeast or Texas preferred
• Recent Publix and SEG experience preferred
• DSD beverage background preferred
• Self-motivated and highly organized, with a strong desire to produce results and an entrepreneurial spirit to succeed
• Ability to quickly assess the needs of the business, develop an action plan, and manage the required change
• Passion for building brands, new products, and long-term growth
• Verifiable list of current contacts with appropriate buyers and divisional managers
• Solid computer skills in Outlook, PowerPoint, Excel, and Word, with a strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data
• Position requires substantial travel (30% if based in FL area; 50% outside of territory) by car and plane, including both local and neighboring geographic territories
• Must hold and maintain a valid driver's license and be able to drive long distances
• Motor Vehicle Records must satisfy Company standards per Driving Policy

Skills

* Alteryx

• Branding
• Channels Strategy
• Conversion Rate
• Customer Insights
• Demand Generation
• Digital Advertising
• Google Analytics
• Key Performance Indicators (KPI)
• Leadership
• Marketing Campaigns
• Marketing Insights
• Marketing Strategies
• Market Segmentation
• Media Buying
• Microsoft Office
• Microsoft Power Business Intelligence (BI)
• Product Commercialization
• Sales Channel Development
• Social Media
• Strategy Development
• Structured Query Language (SQL)
• Tableau (Software)

Compensation and Benefits

* Pay Range: $169,000 - $196,000

• Base pay offered may vary depending on geography, job-related knowledge, skills, and experience
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered
• Annual Incentive Reference Value Percentage: 30

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Equal Opportunity Employer

arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.

How to Apply

If you're a motivated and results-driven sales professional looking for a challenging and rewarding opportunity, please apply to this role through our website. We can't wait to hear from you! Apply for this job